CRM Marketing Executive

The client is a scaling, membership-led organisation operating a subscription model and delivering partner-driven offers and experiences to a broad member base across multiple sectors.

The client is looking to appoint a CRM Marketing Executive to join their growing CRM and lifecycle team. Reporting into a Lifecycle Marketing Lead, the role will focus on the delivery of multi-channel CRM campaigns and the execution of automated lifecycle journeys.

This is a hands-on position, ideal for someone at an early stage of their CRM career who is keen to build strong technical capability within a sophisticated marketing automation environment.

• Build and deploy lifecycle, transactional and promotional campaigns across email, push, SMS and in-app messaging using Braze
• Support the delivery of automated journeys including onboarding, renewal and win-back programmes
• Develop and maintain reusable templates and modular designs across CRM channels
• Create and adapt campaign copy where required, ensuring messaging remains clear and consistent
• Keep all journeys and content accurate and up to date, including refreshing offers and seasonal messaging
• Support segmentation, tagging and personalisation to ensure dynamic content renders correctly
• Monitor live campaigns and journeys, identifying opportunities for optimisation and testing
• Assist with campaign reporting and analysis to support ongoing performance improvement

• At least 1 year of experience in a CRM, lifecycle or email marketing role
• Hands-on experience with Braze or Iterable (or a similar marketing automation platform)
• Confident building journeys, templates and multi-channel campaigns
• Strong attention to detail, particularly around QA, segmentation and personalisation
• Organised, proactive and comfortable working in a fast-paced environment
• Copywriting experience is not essential; confidence editing and adapting messaging is sufficient

Please note we cannot offer sponsorship.