Director, US Strategic Sales & Analytics

Director, US Strategic Sales & Analytics

Shark Ninja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market.

Position Summary

The Director, US Strategic Sales & Analytics is a senior leader responsible for driving market share growth, optimizing retail performance, and maximizing sales across the product portfolio. This role embodies our “Obsessed With Winning” model – winning in the market (gaining share), at every retailer (gaining share of shelf), and with every item (driving sales growth). This highly analytical and strategic leader will work cross‑functionally with Marketing, Product Development, Sales, and Finance to guide the product roadmap, lifecycle management, and pricing strategy.

• Lead U.S. strategic sales and analytics to deliver market share, distribution, and revenue growth.
• Develop and execute sales strategies that align with corporate goals and deliver against “Obsessed With Winning” KPIs.
• Identify market trends, category dynamics, and competitive insights to inform strategic decisions and investments.
• Translate analytics into clear, actionable strategies that drive performance and profitability.
• Serve as a key partner in the weekly and monthly operating model, ensuring performance reviews, insights, and actions are connected across functions.
• Provide leadership and insight in business performance discussions, driving accountability and action planning.
• Align cross‑functional teams around strategic priorities, forecasts, and execution plans.
• Partner with Sales and Category teams to strengthen retailer relationships and secure incremental distribution and shelf share.
• Evaluate retailer performance, optimize promotional plans, and identify opportunities to improve ROI across channels.
• Lead business reviews with key retailers, leveraging data‑driven insights to influence assortment, pricing, and merchandising strategies.
• Collaborate with Marketing and Product Development to shape product roadmaps and launch strategies informed by market and consumer insights.
• Oversee lifecycle management, including pricing, trade strategy, and product optimization to maximize growth and margin.
• Partner with Finance to evaluate pricing elasticity, promotional effectiveness, and profitability across the portfolio.
• Lead, coach, and develop a team of managers and analysts, fostering analytical excellence and strategic thinking.
• Build a collaborative, high‑performance culture focused on insight generation and commercial impact.
• Ensure team priorities and deliverables align with business objectives and operating rhythms.

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA preferred.
• 10+ years of progressive experience in strategic sales, category management, commercial analytics, or related roles – preferably within consumer goods, retail, or durable products.
• Proven success driving market share and sales growth through data‑driven strategies.
• Strong analytical, financial, and strategic acumen; ability to convert complex data into actionable recommendations.
• Experienced people leader with a track record of developing and managing high‑performing teams.
• Exceptional communication and influence skills, with experience partnering across senior and cross‑functional teams.
• Passion for winning and driving performance in fast‑paced, competitive markets.
• Ability to travel on a monthly basis to support retailer engagement, field insights, and cross‑functional collaboration.

Annual salary range: $131,300—$230,000 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Medical, dental, and vision insurance; flexible spending accounts; health savings accounts (HSA) with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance;…