Senior Director

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add strong resources to accelerate our business digitally.

The Senior Director,  (R.com) will lead the charge in transforming how our brands show up and sell across the digital shelves of our top retail partners. As Sr. Director of Retail eCommerce Center of Excellence (COE), this leader will champion best-in-class principles that elevate our presence across the full “brick and click” landscape — from Walmart and Costco to Department, Prestige Beauty, and Home Center retailers within North America.

This role will be at the forefront of driving category growth through content excellence, conversion optimization, and retail media acceleration. The Sr. Director will collaborate with Brand Marketing, Sales, and Performance teams to craft strategies that enhance product discoverability, strengthen conversion, and deliver a seamless consumer experience.

With a strong grasp of the omnichannel shopper behavior, this leader will build scalable playbooks that unify how we activate, measure, and grow across  — and build the foundation to accelerate over $1B in POS$ annually within North America.

• Define and drive the vision for the  COE, establishing a unified omnichannel strategy across all “brick and click” retailers.
• Build a high‑performing team and framework that champions excellence in digital execution, category conversion, and retailer collaboration.
• Serve as the enterprise voice for Retail eCommerce, shaping how the organization engages, measures, and wins across retail digital ecosystems.

• Oversee the creation and optimization of product content, imagery, and enhanced brand experiences across retailer platforms.
• Partner with Brand and Digital teams to ensure alignment between brand storytelling and retailer‑specific requirements.
• Implement tools and analytics to measure and improve digital shelf health, discoverability, and conversion.

• Optimize our investments and strategic partnerships with Retail Media Networks (e.g., Walmart Connect, Roundel, Citrus Ad, UB Network, etc.).
• Collaborate with integrated marketing and brand as well as our external teams to plan, execute, and optimize paid media campaigns that influence conversion.
• Implement cutting‑edge tools and analytics to track, benchmark, and continuously improve digital shelf performance across retailers.

• Champion a seamless shopper journey from awareness to conversion consistently across retailer platforms.
• Partner with brand and digital teams to enhance CX/UX elements including search performance, navigation, and conversion flow and drive consistency in how our brand shows up with strategic retailers.
• Foster a culture of experimentation and test‑and‑learn agility…