Web Content Specialist

Overview

Job Description
NORMAL

WORK HOURS:

40 hours per week (Monday – Friday)
IMMEDIATE SUPERVISOR:
Associate Director of Digital Content Management
OTHERS WHO MAY ASSIGN WORK:
Chief Marketing and Communications Officer

The Web Content Specialist serves as the operational lead for Olin.edu content governance and manages the day-to-day web content operations, ensuring the College’s website and related digital communications remain accurate, accessible, user-friendly, and visually aligned with Olin’s brand. Reporting to the Associate Director of Digital Content, this role plays a central part in shaping and continuously improving the College’s online presence through the development and application of web standards, the management of content intake and prioritization, and the optimization of digital content and user journeys.

This role manages the College’s web content program and governance; it does not include direct staff supervision.

The specialist independently assesses and prioritizes incoming web requests, consults with campus partners on digital content strategy, and oversees the execution of routine updates and enhancements using the Drupal 9 content management system and related platforms (including Open Scholar). This includes editing, formatting, publishing, and restructuring content; troubleshooting routine CMS presentation issues; coordinating quality and accessibility checks; and partnering with stakeholders to implement timely improvements across the site.

The specialist owns recurring web performance reporting using GA4 and related tools, interprets trends in page activity and user behavior, and provides recommendations that inform ongoing website optimization and digital improvements.

This is an in-person/on-campus position based in Needham, MA.

• Website Governance, Strategy, and Continuous Improvement
• Own Olin.edu content governance, including defining and updating web standards, publishing guidelines, and maintenance expectations for campus contributors.
• Manage the web intake and prioritization process, independently assessing requests and setting approaches, priorities, and timelines based on institutional goals and audience needs, while approving, redirecting, or declining requests that fall outside standards or strategy.
• Manage and execute day-to-day website content operations in Drupal and related platforms, including editing, publishing, formatting, restructuring pages, and completing routine updates to keep priority content accurate and current.
• Troubleshoot routine content presentation issues (CMS formatting, embedded assets, basic HTML) and coordinate fixes with IT/vendor support when needed.
• Lead continuous improvement of site structure, conducting periodic reviews, and implementing enhancements that improve usability and advance institutional outcomes.
• Advise campus partners on digital content strategy, translating complex information into clear, audience-centered web content recommendations and implementation plans.
• Oversee and maintain routine quality and accessibility checks and coordinate updates with campus partners to ensure content remains accurate, consistent, and accessible.

• Analytics & Reporting
• Own recurring web performance reporting, building dashboards or standardized reports, interpreting trends, and presenting recommendations to the Associate Director.
• Identify and lead website optimization initiatives based on data, including testing changes and documenting outcomes.

• Project Leadership, Stakeholder Management, and Training
• Lead cross-functional web projects from intake through completion, including scoping, stakeholder alignment, timelines, change management, and post-launch evaluation.
• Design and deliver campus training and guidance materials on web governance and best practices, determining when training is required and which stakeholders should participate based on needs.
• Maintain and continuously improve content workflows, including recommending process changes that increase efficiency and consistency.
• Support vendor coordination and management activities.

Other relevant duties as assigned by the Associate Director of Digital Content Management.