VP, Global Social Strategy & Analytics

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Reports To:

SVP, Global Social

Location:

Needham, MA or NYC / Hybrid
* on site 3x a week

Team:
Global Social

Own the strategy, platform intelligence, and measurement backbone of Global Social. This VP-level role turns social signals into faster, better decisions across content, creators, platforms, markets, and investment. The ideal candidate is a social media expert first, with strong analytics and data fluency, able to define what social needs to know, why it matters, and how those insights should change the way the organization operates.

This leader will set the agenda for AI-enabled social intelligence, partnering with Analytics, Enterprise Data, and IT to ensure the function has the right methodology, infrastructure, and scalable data products to support global decision-making.

• Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and a certified metric layer for dashboards, executive reporting, and AI-assisted insight generation across Tik Tok, Instagram, You Tube, Facebook, X, and Pinterest.
• Define the social data requirements and taxonomy across campaigns, creators, assets, markets, accounts, audiences, and posts so performance can be consistently understood, compared, and acted on across regions.
• Shape the social analytics tool and data ecosystem in partnership with Analytics, Enterprise Data, and IT, ensuring the function has the right listening, reporting, dashboarding, taxonomy, data quality, and governance standards to support fast, confident decision-making.
• Champion AI adoption within the social measurement function, using agents and automation to reduce manual reporting, flag anomalies, identify emerging trends, and surface actionable insights faster, while maintaining clear ownership, accuracy standards, and human review for executive-facing output.
• Lead measurement design beyond standard reporting, including creative testing, paid amplification learnings, brand lift inputs, and approaches to better understand incrementality where data allows.
• Serve as the definitive social platform expert, staying ahead of algorithm shifts, new formats, platform-native analytics tools, creator behavior, and content mechanics, and translating those signals into actionable guidance for content, creative, creator, paid, and regional teams.
• Partner with Marketing Analytics to connect platform-level social data to business KPIs, including revenue, POS, share, NPD performance, brand lift, and commercial impact, while ensuring the methodology is clear and consistent.
• Translate performance data into a clear point of view for executive audiences, supporting Social Signal Engine workstream reporting across viral…