VP, Global Marketing - Ninja

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The VP, Marketing for Ninja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances (motorized and treats). This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation. Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact.

The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.

• Category Strategy and Positioning:
  Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance.
• Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets.
• Go-to-Market Execution:
  Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand.
• Create playbooks and toolkits that enable global consistency with room for regional adaptation.
• Portfolio Marketing and Demand Creation:
  Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment.
• Ensure in-market stories and product campaigns are aligned to category priorities and built to convert.
• Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio.
• Team Development:
  Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories.
• Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence.
• Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks.
• Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection.

• 15+