VP, Global Social Media; Americas

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Reports To: SVP, Global Social

Location: Needham MA, or New York City (Hybrid/Onsite per Shark Ninja policy)

Team: Global Social

Own social strategy, content, and channel performance across North America (US and Canada), driving Shark Ninja and Ninja brand growth through owned, earned, and creator-powered social. This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine.

• Own the North America social content calendar and channel strategy across all major platforms (Tik Tok, Instagram, You Tube, Facebook, X, Pinterest)
• Lead and develop a regional team spanning content, community, and channel management across US and Canada
• Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
• Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
• Serve as regional lead for the Social Signal Engine work streams: viral post velocity, full-funnel activation, and creative/influencer performance
• Manage crisis response and social listening for the region in partnership with global Analytics
• Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
• Report regional performance and investment recommendations to SVP, Global Social

• 10+ years in social media/digital marketing, 4+ in a leadership capacity
• Agency-side experience required; large, social-first brand experience strongly preferred
• Deep influencer/creator marketing experience required, including budget ownership at scale
• Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, Shop My, AWIN)
• Proven track record scaling branded social content and measurable commercial impact
• Experience managing teams across US and Canada markets
• Strong cross-functional influence skills; comfort operating in matrixed org structures
• CPG, DTC, or consumer electronics background preferred

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range: $285,000 — $345,000 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible…