Sales Representative | Meridian Wine Merchants | Mpumalanga

Are you ready to join our team?

Meridian Wine Merchants is looking for a Sales Representative to join our team in Mpumalanga, Nelspruit
. We are seeking a motivated, confident and customer-focused individual with a passion for sales, wine and building strong professional relationships. If you are driven, energetic and enjoy working in a fast-paced environment, this could be the perfect opportunity for you. We’re looking for someone who is proactive, organised, target-driven and committed to delivering an excellent customer experience.

• Sales targets are consistently achieved across the allocated territory.
• Agreed wine listings and distribution targets are successfully implemented and maintained.

• Every customer receives consistent execution against Meridian standards.
• Products are available, correctly merchandised and visible at every customer.
• Customer master data, wine lists, pricing and CRM information remain accurate and current.
• Promotions, tastings, displays and trade activities are executed to agreed standards.
• Customer issues are resolved promptly while maintaining strong customer relationships.
• Sales standards, reporting and SOPs are consistently followed.

• Own and achieve daily, weekly and monthly sales targets across the allocated customer base.
• Secure agreed product listings, increase distribution and maintain approved wine listings across allocated customers.
• Execute structured customer visits aligned to approved routing plans, call cycles, and territory coverage requirements.
• Execute customer business plans, promotional programmes, agreed pricing and commercial initiatives across the customer base.

• Implement approved wine list recommendations, maintain current listings and ensure agreed portfolio standards are executed within customer outlets.

• Resolve customer enquiries, stock issues, pricing queries and service concerns promptly while maintaining excellent customer satisfaction.

• Build trusted day-to-day customer relationships through consistent service, responsiveness and execution excellence.

• Execute every customer visit according to Meridian's approved sales call process.

• Monitor and maintain shelf health, pricing accuracy, planogram compliance, display standards, and product visibility within outlets.

• Generate customer orders, process orders accurately and ensure complete order follow-through.
• Capture customer visits, shelf audits, pricing checks, display photos, order activity, and customer feedback accurately in real time.
• Maintain accurate customer master data, contact details, outlet information and customer segmentation.
• Execute promotional campaigns, tastings, displays, POS placement and trade marketing initiatives according to agreed standards.
• Maintain accurate customer wine list information and ensure approved portfolio changes are implemented.
• Report competitor activity, pricing, customer feedback and execution opportunities.
• Ensure proper usage, care, and compliance of handheld devices, sales tools, promotional materials, and operational equipment.
• Work closely with the Wine Sales Specialist& KAMsto execute premium category initiatives while providing execution feedback.
• Support the Regional Sales Operations Manager through execution feedback, market intelligence, operational reporting, and issue escalation.
• Maintain disciplined use of Rep Force, True Data, CRM systems and handheld technology.
• Adhere to company policies, operational procedures, route compliance requirements, and execution standards consistently.

• Grade 12 and an Advantageous Graduate Diploma
• 2-3 years’ experience in FMCG, liquor sales, merchandising, retail, or hospitality execution environments.
• Basic proficiency in Microsoft Office, handheld sales technology, CRM systems (Salesforce etc), pricing audits, merchandising execution, and real-time field reporting.
• Valid driver’s licence and legal right to work in South Africa.