Ecommerce Performance Analyst

ECOMMERCE PERFORMANCE ANALYST

Turn B2C data into sharper journeys, smarter trading and stronger growth.

Lijnden | B2C Analytics | 40 hours | Full-time

At Just Brands, we build menswear brands with character.
PME Legend, Cast Iron and Vanguard each have their own voice, their own audience and their own place in the market. In B2C, growth happens across many moving parts: ecommerce, retail, marketplaces, CRM, digital marketing, site merchandising, UX and customer service. The challenge is not getting more data. The challenge is knowing which signals matter, what they mean, and what teams should do next.

But what really sets us apart is how we work together.

We’re team first. No ego, no unnecessary layers, no endless talking, no corporate theatre. We back each other, speak up, take ownership and keep pushing for better. We work hard, stay sharp and make sure there’s room to enjoy the ride too.

That’s where you land.

This is where analytics becomes commercial action. As our Ecommerce Performance Analyst
, you help the B2C team understand customer behavior, channel performance and the full digital journey across our web shops, apps, retail touchpoints and marketplaces. You turn data from ecommerce, CRM, paid media, site experience and sales into insights that improve conversion, retention, customer lifetime value, campaign performance and trading decisions. You are not here to build dashboards that quietly gather dust.

You are here to turn data into decisions that teams trust, use and act on.

• Analyze ecommerce performance across funnel, conversion, traffic, revenue, average order value, product/category performance and customer journeys;
• Build and improve dashboards and reports in tools such as GA4, SQL, Power BI, Excel or similar BI platforms;
• Translate data into clear recommendations for Ecommerce, CRM, Digital Marketing, Site Merchandising, Retail, Marketplaces, UX and IT;
• Monitor digital marketing performance across paid, email, CRM and campaign traffic, connecting channel results to commercial outcomes;
• Analyze customer behavior, segmentation, retention, repeat purchase and customer lifetime value to support CRM and lifecycle decisions;
• Support ecommerce trading rhythms with weekly/monthly insights on what is selling, what is slowing down and where opportunities sit;
• Design, support and evaluate A/B tests and experiments for landing pages, campaigns, content, UX improvements and conversion optimization;
• Investigate drop-offs, friction points and underperforming journeys, and turn findings into practical actions for the right teams;
• Improve data quality, tracking consistency, definitions and governance across B2C reporting;
• Support strategic B2C projects with analysis, business cases, forecasting and performance measurement;
• Help teams understand what the numbers mean by presenting insights clearly to both technical and non-technical stakeholders.

• B2C teams use your dashboards and insights in weekly and monthly decision rhythms
• Ecommerce, CRM, marketing and site experience teams make better decisions based on trusted data
• You identify conversion, journey or trading opportunities that lead to measurable business improvements
• A/B tests and experiments create learnings that change how we build campaigns, pages and customer journeys
• Reporting becomes cleaner, faster and less fragmented across channels and teams
• Stakeholders see you as a strong sparring partner, not just a reporting resource.

• You work across the full B2C ecosystem: ecommerce, retail, CRM, digital marketing, marketplaces, site experience and UX
• You sit close to revenue, conversion, customer behaviour and daily trading decisions
• You influence both the commercial performance and the customer experience of three strong menswear brands
• You get room to test, learn and build better ways of working with data
• You help shape how a growing international business becomes more data-driven.

• Enjoy turning messy data into clear direction and practical next steps
• Like investigating why performance changes, not just reporting that it…