Senior Project Manager Retail Activation

Position: Senior Project Manager Retail Activation & Experience
Location: Halfweg

Bringing global retail campaigns to life In-Store
Are you an experienced project manager with a passion for retail, brand experiences and consumer engagement? Do you thrive on turning creative ideas into impactful retail activations that attract consumers, enhance the shopping experience and bring brands to life in-store? If so, we would love to meet you!
At APS Group, we work with some of the world's leading brands and retailers. As a Senior Project Manager Retail Activation & Experience, you will play a key role in delivering retail campaigns that create meaningful consumer experiences across stores and markets. From eye-catching window campaigns and store takeovers to seasonal brand activations and in-store experiences, you will be responsible for managing projects from briefing through to implementation, ensuring creative ideas are executed successfully in retail environments.
Working at the intersection of client management, creative development, production and execution, you will help translate global brand strategies into compelling retail experiences that drive consumer engagement and commercial impact.
What will you be doing?  As a Senior Project Manager Retail Activation & Experience, you will work on the development, coordination and delivery of retail activation projects for one of our largest international clients.
Your responsibilities will include:
Managing end-to-end retail activation and brand experience projects from briefing through to implementation
Translating campaign and brand briefs into impactful retail experiences and activation solutions
Collaborating closely with creative and production teams to develop concepts into executable retail campaigns
Ensuring the successful rollout of global retail campaigns across multiple markets
Balancing creativity, brand ambition, operational feasibility, budgets and timelines
Acting as the primary day-to-day contact for client stakeholders and internal teams
Working closely together with cross-functional teams including Creative, Procurement, Production, Logistics and Client Services
Managing external suppliers and production partners throughout project delivery
Challenging briefs and concepts to ensure they are achievable, impactful and commercially viable
Proactively identifying risks and driving solutions when timelines, budgets or deliverables come under pressure
Supporting the execution of window campaigns, visual merchandising initiatives, POS materials and in-store activations
Ensuring projects are delivered on time, within budget and to the highest quality standards
Providing project reporting, forecasting and stakeholder updates
Continuously identifying opportunities to improve ways of working, execution processes and campaign delivery

Your role within APS  You will be the link between retail design, creative development and execution.
You understand what makes a retail environment engaging and how to translate and manage creative concepts into meaningful in-store experiences that strengthen brand visibility and drive consumer interaction. You will work closely with:
Creative Teams
Client Services
Procurement
Production
Logistics
Order Management
International Client Teams
External Suppliers and Production Partners
Through your project leadership, retail expertise and strong communication skills, you ensure campaigns are delivered successfully while keeping all stakeholders aligned throughout the process.
What do you bring?
Bachelor's degree level or equivalent through experience
Minimum 5 years of experience in Retail Marketing, Retail Activation, Brand Experience, Retail Design, Marketing Execution or a similar project management role
Experience managing retail campaigns for international brands or retailers preferably in the field of fashion
Strong understanding of retail environments, consumer engagement and brand experience
Experience delivering campaigns from briefing and concept development through to implementation
Proven ability to work effectively with creative teams, clients, suppliers and operational stakeholders
Experience working in fast-paced environments with tight deadlines and multiple stakeholders
Understanding of retail execution, visual merchandising, POS materials and in-store campaign implementation
Strong project management and organisational skills
Ability to manage multiple complex projects simultaneously

Experience with ERP, CRM or project management systems is an advantage
Excellent communication skills in English, additional European languages are a plus
Desired skills   Strong affinity with retail, branding and consumer behaviour
Experience developing and delivering retail activations and brand experiences
Ability to challenge and improve creative concepts while maintaining brand integrity
Strong stakeholder management skills across multiple departments and seniority levels
Excellent communication and presentation skills
Strong planning, organisation and prioritisation capabilities
Commercial awareness combined with a pragmatic approach
Solution-oriented…