Senior Marketing & Retail Activation Manager
Job in
2000, Neuchâtel, Neuchâtel, Switzerland
Listed on 2026-09-20
Listing for:
LHH
Full Time
position Listed on 2026-09-20
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
We are partnering with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager. This strategic role will be responsible for translating global brand ambitions into impactful regional marketing initiatives that drive engagement and business performance.
Responsibilities- Defined and implemented the EMEA marketing strategy in alignment with global brand objectives and regional commercial priorities.
- Developed and managed the annual marketing plan and associated budget across the EMEA region.
- Designed and executed product launch campaigns and marketing activations tailored to local market needs and opportunities.
- Collaborated closely with regional sales teams and retail partners to drive store traffic, client engagement, and sales performance.
- Developed retail activation strategies, exclusive events, premium client experiences, and strategic partnerships.
- Leveraged CRM data and customer insights to support acquisition, engagement, loyalty, and retention initiatives.
- Coordinated with global Marketing, Communications, PR, and Digital teams to ensure brand consistency across all regional activities.
- Analyzed market trends, competitive landscapes, and customer behaviors to identify growth opportunities and provide strategic recommendations.
- Defined and monitored marketing KPIs, evaluated ROI on marketing investments, and continuously optimized regional initiatives and performance.
- 8-12+ years of experience in marketing within luxury, premium, or highly selective consumer environments.
- Strong experience managing regional marketing activities across EMEA markets, with a solid understanding of retail and wholesale environments, partner marketing, and retail activation strategies.
- Strong analytical mindset
- Fluency in English is required, French is a strong asset.
- Availability for regular travel across the EMEA region.
Position Requirements
10+ Years
work experience
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