Director of Sales

Business Unit Overview About Bob Evans Farms, Inc.

For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel‑good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We’re also a leading producer and distributor of sausage and egg products including liquid eggs.

In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer‑packaged goods holding company. For more information about Bob Evans Farms, Inc., visit

Reporting to the Sr. Director‑ Growth Channels, the Sales Director is a key contributor in continued development of go‑to‑market strategies that drive growth. The successful candidate will be responsible for driving the growth agenda and executing effective strategies to facilitate profitable sales growth within the defined categories managed. The successful candidate will have an entrepreneurial drive and passion to drive transformational growth and an ability to be data driven.

• Inspire the sales team to help drive Albertsons and Safeway performance vs. plan (AOP delivery), share, revenue, and margin targets
• Develop accurate demand plans and address gaps in customer strategic plan
• Develop relationships with key choice makers at the management, executive level within assigned accounts
• Orchestrate customer business reviews focused on sales results, new item performance, and growth opportunities
• Collaborate with broker representatives who serve as a resource for market growth opportunities, proposals and programs
• Responsible for hiring, training, developing, motivating, and evaluating managers to achieve division and company goals and objectives. Develop current and future sales leaders
• Lead account planning process for top accounts and develop the strategic and tactical plan for business with specific customers
• Implement proven fact‑based selling techniques, analysis, and reporting, utilizing IRI (Information Resources Inc.) and other reputable industry resources to make recommendations and develop action plans
• Collaborate with various internal teams to create winning business propositions that benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E‑Commerce)
• Champions Bob Evans culture and values, models leading practices and behaviors

• Bachelor’s degree in business, marketing, or related discipline, or a combination of experience and education.
• Minimum of eight years of well‑rounded sales/sales management experience in positions of increasing responsibility.
• Five to seven years of leadership experience with the ability to motivate and embrace team‑based professional development.
• Results‑driven with a proven track record of trade channel/customer expansion.
• Prior experience within CPG industry calling on a major customer required.
• Prior experience calling on Albertsons/Safeway preferred.

The pay range for this position is $113,987 - $177,820 per year.