Team Lead - Marketing Research & Sales Data Analysis

Team Lead - Marketing Research & Sales Data Analysis

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At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This position reports to the Vice President of Sales and Marketing for Motion Drive Products and is located in New Berlin, Wisconsin.

• Utilize internal sources of insight and information and external market studies to size markets by industrial segment, understand the competitive share, and project segmented growth rates.
• Build the requirements for bespoke and off-the-shelf market studies with foresight into what problems these studies will be used to solve. Prepare and socialize key findings with attention to insights that drive strategic decision making, product development and potential business impact.
  • Design and analyze VOC studies to gain insight into end users of drive products. Present actionable findings that drive strategic decision making, inform marketing messaging and increase product demand.
  • Evaluate sales trends and patterns (both channel partner POS and internal sales) to suggest/validate strategic and tactical activities that will yield new growth opportunities.
  • Lead the process to gather competitive information and conduct SWOT analysis to provide insight into competitive landscape as it pertains to strategy, market messaging, and new solution development.
  • Monitor markets, including price action, supply and demand indicators, and regulatory or legislative developments.
• Identify and collate total market sales and conduct monthly analysis and reporting of market volume across pertinent industries. Submit and support to the global group annual market sizing and growth data for US drives markets segments and competitors.
• Create Power BI reporting that analyzes products, competition, distributors and end users. Analyze POS data to understand segment growth, end user trends and behaviors.
• Analyze existing marketing programs for performance, profitability, revenue opportunities and recommend improvements.
• Influence, collaborate and partner with teams and leaders across the organization.
• Participate as ABB representative on market insight/analysis committees and/or conferences within various industry associations. Submit ABB monthly and quarterly reporting to NEMA (National Electrical Manufacturers Association).
• Document (Intelex) business processes and work instructions defining the responsibilities of the market analyst role.

• Bachelors' Degree, preferably in Marketing, Business or Economics, and 5+ years' experience with marketing, marketing analysis, marketing intelligence, business intelligence, marketing research, data analysis, sales/support sales, statistics. Master's Degree / MBA is preferred.
• Entrepreneurial or operating experience in product marketing, product management or sales is a plus.
• Committed to using current analytical tools to understand and report out findings to the organization. Must possess experience with or the commitment to learn and utilize the following:
  • Data visualization tools (Power BI, Power Pivots)
  • Salesforce management (Salesforce Einstein)
  • Stats packages (SAS, SPSS, R)
  • Mapping tools (ESRI ARC/GIS)
• Strong analytical skills and data driven thinking.
• Strong interpersonal skills and the ability to work across an organization to drive projects to completion.
• Comfortable with ambiguity and willingness to be adaptable in a dynamic environment.
• Ownership of responsibilities and the drive to see projects to completion, with commitment and respect for deadlines.
• Candidates must already have a work authorization that allows them to work for ABB in the United States. Open to travel less than 10%.

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local…