Team Lead - Marketing Research & Sales Data Analysis

This job is with ABB, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Vice-President, Sales & Marketing

This role reports to the Vice President of Sales and Marketing for Motion Drive Products and located in New Berlin, Wisconsin. As a Team Lead – Marketing Research and Sales Data Analytics, you will be responsible for creating and shaping the data strategies to drive operational, marketing, and sales objectives.

You will develop an understanding of customer segments, quantifying the competitive landscape and providing insights that influence the overall sales and marketing strategies. This role requires an analytical thinker who is comfortable pulling data from disparate sources to uncover opportunities to improve the overall performance of the US Drive Product business. Responsibilities also include identifying and analyzing market trends, CAGR, share and other critical market factors to support strategy development, marketing programs and recommend new opportunities best suited for accelerated revenue growth.

This role will work to influence business development, customer relationship management and marketing programs. In addition, this role will influence the tools, techniques, and internal processes that are utilized to advance the internal analytic capabilities, market research, and market reporting capabilities.

The work model for the role is:
Hybrid in New Berlin, WI.

Your role and responsibilities:
Utilize internal sources of insight and information and external market studies to size markets by industrial segment, understand the competitive share, and project segmented growth rates.
Build the requirements for bespoke and off-the-shelf market studies with foresight into what problems these studies will be used to solve.  Prepare and socialize key findings with attention to insights that drive strategic decision making, product development and potential business impact.  Design and analyze VOC studies to gain insight into end users of drive products.  Present actionable findings that drive strategic decision making, inform marketing messaging and increase product demand.
Evaluate sales trends and patterns (both channel partner POS and internal sales) to suggest/validate strategic and tactical activities that will yield new growth opportunities.
Lead the process to gather competitive information and conduct SWOT analysis to provide insight into competitive landscape as it pertains to strategy, market messaging, and new solution development.
Monitor markets, including price action, supply and demand indicators, and regulatory or legislative developments.

Identify and collate total market sales and conduct monthly analysis and reporting of market volume across pertinent industries. Submit and support to the global group annual market sizing and growth data for US drives markets segments and competitors.
Create Power BI reporting that analyzes products, competition, distributors and end users. Analyze POS data to understand segment growth, end user trends and behaviors.
Ability to analyze existing marketing programs for performance, profitability, revenue opportunities and recommend improvements.
Influence, collaborate and partner with teams and leaders across the organization.
Participate as ABB representative on market insight/analysis committees and or conferences within various industry associations. Submit ABB monthly and quarterly reporting to NEMA (National Electrical Manufacturers Association).
Document (Intelex) business processes and work instructions defining the responsibilities of the market analyst role.

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