Marketing Manager

Location: Onsite, New Braunfels, TX. Some travel for market weeks, shows, and events.

Type: Full-time, exempt

Direct reports: None

Ferrell Brands, Inc. is hiring a Marketing Manager to run the paid side of our marketing and the brand work around it. We sell western apparel to people who work with their hands, and it has to sound like somebody who knows them wrote it.

This is a hands-on job. You build the ads, write the copy, work the influencers, and lay out the creative yourself. The Chief Marketing Officer sets the budget. You are accountable for what it returns.

In short: you own performance and voice. Done right, our spend returns more than it costs, and somebody scrolling past a Ferrell post knows it is ours before they see the name.

• Build, launch, and manage Meta and Google campaigns
  : audiences, creative, budgets, and bidding.
• Test on purpose. One variable at a time across creative, audience, and offer, and write down what you learn.
• Report spend and return in plain numbers the CMO can act on, weekly through peak season.

• Find, recruit, and manage influencers and brand partners who fit the customer we actually sell to.
• Run each partnership end to end: outreach, seeding, deliverables, deadlines, and payment.
• Track what every partnership returns so we repeat what works and drop what does not.

• Run the social calendar: plan it, produce it, post it, and answer what comes back.
• Write copy that sounds like us. Ads, captions, email, and landing pages, in plain words.
• Build creative in Canva
  : ad sets, social graphics, and campaign assets.

• Market our presence at market weeks, shows, and events: promotion before, content during, follow-up after.
• Keep booth graphics, signage, and event collateral current and on brand.

Ad spend that returns more than it costs
, with the numbers to prove it.

A working influencer roster
, with results tracked partnership by partnership.

One brand voice across ads, social, email, and the show floor, ours and our partners'.

Creative produced in-house
, without waiting on an agency to get a campaign live.

3+ years running paid social and search, hands-on in Meta Ads Manager and Google Ads.

A record you can walk through: what you spent, what it returned, and what you changed to get there.

Advanced Canva skills. You build your own creative rather than briefing someone else.

A strong writer. Specific, plain copy that sounds like a person and not a brand deck.

Experience running influencer partnerships from first outreach through delivered content.

Background in western apparel, fashion, or consumer products.

Shopify, including product data, collections, and store analytics.

Email and SMS platforms such as Klaviyo.

Comfortable shooting photo and video on site.

Ferrell Brands, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.