Marketing and Communications Manager

Marketing and Communications Manager page is loaded## Marketing and Communications Manager locations:
New Britain, CTtime type:
Full time posted on:
Posted Todayjob requisition :
R25 #
*
* Position Location:

** Hospital for Special Care#
** Scheduled Weekly

Hours:

** 40#
*
* Work Shift:

** First Shift#
** Department:
** Marketing We are dedicated to creating an environment of care and engagement that makes us one of the most desirable places to work, providing exceptional care to each patient each and every day!
** Job Description
** The Marketing and Communications Manager develops and implements communication strategies to create a favorable public image, increase brand awareness, and support business development efforts. As part of a dynamic, multidisciplinary team, the manager will coordinate with internal stakeholders and external agencies to develop digital and print content, oversee social media, write media materials and cultivate media relationships, support events, and direct successful marketing campaigns and analyze performance.

The role requires strong program management acumen, excellent writing and analytical skills, and people management experience (the manager may oversee the day-to-day activities of one or more team members).
** Qualifications
* ** Bachelor’s degree in communications, marketing, public relations, journalism, English or a related field.
* 5+ years of experience in communications, public relations, or marketing, including social media. Experience in a healthcare environment, particularly communicating to healthcare providers and/or patients, is preferred.
* Organizational skills and the ability to multitask and prioritize projects while working on a deadline or in a fast-paced environment.
* Experience building relationships with media contacts and managing media inquiries.
* Understanding of digital marketing and social media best practices, with a specific ability to create effective communication tools across platforms. Experience managing website content and projects is a plus.
* Exceptional interpersonal skills, including the ability to create personal relationships and to communicate effectively delivering exceptional customer service to a variety of stakeholders.
* Knowledge of creative development platforms (e.g., Adobe Creative Cloud, including Photoshop and InDesign); video production and editing experience is a plus.
** Physical Demands
*** Frequently walks in areas of the Hospital, sitting and standing at frequent intervals, bending and reaching to access files and written materials.
* Uses hands, eyes, ears, and fine motor skills continuously to write. Uses computer and telephone.
* Job requires sitting/working at a desk and those functions associated with administrative tasks (reaching, bending and stretching to access drawers, files, shelves). Occasional lifting of office supplies or promotional materials required (up to approximately 20 lbs).
* Occasional walking throughout hospital complex, traveling between hospital sites and community sites as needed and appropriate.
* Fine manipulation is required for writing and computer usage
* Functional fine and gross motor skills and upper extremity sensation needed. Intact vision needed.
* Must be able to initiate and interpret communication with patient and others.
** Cognitive Demands
*** Ability to coordinate multiple projects simultaneously that cut across department lines and involve multiple constituencies.
* Uses independent judgment and problem-solving techniques daily in working with internal and external contacts.
* Continuously communicates with others using effective listening, writing, presentation, and verbal skills.
* Ability to successfully initiate projects and activities independently under tight deadlines while managing multiple priorities.
** Work Demands
*** Works indoors in an office environment with moderate noise and frequent interruptions.
* Frequently works with and around other people.
* Travels in the community and in the region and occasionally long distances to talk with media or to attend professional conferences.
* Adjusts works hours to accommodate work responsibilities such as special events, media and publications deadlines and workload as required.
** Essential Functions
**** Strategy and planning:
** Works with the Director of Communications to develop and execute integrated communications and marketing plans aligned with organizational goals.
*
* Collaboration:

** Work with internal teams (such as human resources, technology, and clinical departments) and external agencies to produce effective promotional materials.
** Content creation:
** Oversee the creation of content for various platforms, including websites, social media, newsletters, and marketing collateral like brochures and presentations.
** Campaign management:
** Manage and analyze the performance of marketing campaigns, using data to optimize strategies and adjust as needed.
** Media relations:
** Support media outreach efforts, write press releases, and organize…