Paid Media Strategist

Job Title :
Paid Media Strategist Location :
Edison, NJ (Remote) - 50% travel required

Job Description:

What You’ll DoAs a Paid Media Strategist at LTM Interactive you will lead the development and execution of data driven audience focused media strategies across programmatic search social and emerging digital channels You will collaborate with global teams to manage multimillion dollar budgets optimize campaign performance and deliver measurable business outcomes for clients You will also play a key role in transitioning and scaling inhouse media operations standardizing workflows and driving personalization at scale through advanced analytics and marketing technologies

What Success Looks Like Delivered improvements in campaign efficiency ROI and engagement through strategic media planning and optimization

Successfully transitioned media operations from agencies to inhouse teams managing global execution across regions

Enabled personalization at scale using platforms like The Trade Desk DV360 SA360 etc Established scalable frameworks and reporting systems using tools such as Qlik Sense SFMC Datorama or Google Analytics Consistently exceeded client KPIs and contributed to longterm digital marketing transformation initiatives

What You Bring to the Table5-7 years of experience in digital media strategy programmatic advertising and audience targeting

Deep expertise in DMPs CDPs Clean Rooms DSPs and cross channel media platforms

Proven leadership in managing global teams and multimillion dollar media budgets

Strong analytical skills with experience in attribution modeling campaign measurement and optimization

Certifications in Google Facebook or Microsoft digital marketing platforms

Educational background in Marketing Innovation and Design Thinking from recognized institutions

The LTM Advantage At LTM Interactive we empower our consultants to drive AIled innovation and transformation across the digital marketing landscape Youll work with a global team of experts access cutting edge tools and platforms and help shape the future of customer engagement for CMOs at leading brands Join us to make an impact at scalestrategically creatively and operationally