General Manager, International

At Universal Nutrition, our people are the heart of everything we do. From groundbreaking research to innovative product development, marketing, sales, operations, and distribution. We are a team driven by a shared mission. We harness science, technology, and human ingenuity to fuel both body and mind, empowering people to pursue their passions every day. We started as a family business, and no matter how much we grow, that entrepreneurial spirit remains.

Some of us have been here for decades and some have just started, but everyone belongs. Open communication and mutual respect define us. At Universal Nutrition, we are driven to push boundaries as a team and make a lasting difference.

We are seeking a highly motivated GM, International. This role is a full time, exempt position that is reporting into the Co-CEOs. The General Manager, International will lead global expansion and operational excellence for the company’s consumer packaged goods portfolio. This executive owns the international P&L, drives market penetration, builds distribution capabilities, and ensures supply chain continuity across key regions. As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, and execute against long-term international strategies aligned to corporate priorities.

Responsibilities:

• Create further global growth strategy plans for portfolio of in house sports nutrition and wellness brands, to further build on the existing business across all regions – EMEA, APAC, LATAM, etc.
• Evaluate and prioritize new market entry opportunities based on category trends, consumer insights, channel dynamics, and competitive landscape.
• In partnership with the Chief Growth Officer and the marketing team, further define international brand positioning, portfolio strategies, and category expansion plans.
• Manage end‑to‑end international P&Ls, ensuring profitable growth, pricing strategy effectiveness, and disciplined investment decisions.
• Oversee sales forecasts, trade spend, promotional calendars, and demand planning to optimize performance across retail, e-commerce, and distributor channels.
• Drive excellence in revenue management, market share growth, and profitability improvement.
• Optimize route‑to‑market models, including UK entity, licensed and in house distributors, wholesalers, retailers, and direct-to-consumer channels.
• Establish distributor scorecards, performance metrics, and annual operating plans.
• Negotiate high‑value international distribution agreements, retail placements, and strategic partnerships.

• Partner with Supply Chain to ensure global inventory continuity, efficient logistics, and demand‑supply alignment.
• Lead efforts to localize product formulations, packaging, and labeling to meet country-specific regulations and consumer preferences.
• Ensure compliance with global standards including food safety, import/export regulations and product registrations, and environmental requirements.

• Collaborate with Marketing to localize consumer communication, insights, and shopper activation programs for each market.
• Guide product innovation tailored to international consumer needs and regional trends.
• Oversee in‑market brand performance, ensuring alignment with global brand equity and strategy.

• Lead and develop diverse, high‑performing regional teams across sales, operations, and finance.
• Foster a culture of accountability, agility, collaboration, and results across international markets.
• Partner closely with HR, Finance, Legal, R&D, Supply Chain, and Marketing to support…