Program Coordinator - Marketing

Position Summary:

Rutgers, The State University of New Jersey is seeking a Program Coordinator I – Marketing for the Office of Continuing Professional Education. This position is responsible for the creative development and management of OCPE's marketing presence for a wide range of audiences. Our audiences include customers within the state, nationally and internationally. Work is directed by the Assistant Director at the Office of Continuing Professional Education ( OCPE ) at NJAES
-Cooperative Extension.

Among the key duties of the position are the following:

• Coordinates, plans, schedules, writes, designs, and edits marketing campaigns and advertisements to increase attendance and revenue of OCPE's vast portfolio of programs.
• Cultivates current customer prospects and develops new prospects across multiple platforms.
• Provides timely and helpful responses to customer inquiries regarding courses and programs.
• Maintains working knowledge of OCPE's programs and audiences to understand how they intersect with each other as well as a broad understanding of the mission, vision, role and goals of OCPE, the New Jersey Agricultural Experiment Station, Cooperative Extension and the university.
• Performs professional work that requires knowledge of marketing principles and practices, and a good understanding, use, and application of related concepts, theories, principles, practices and terminology of the organization.
• Completes work under general supervision, within established work parameters, with few direct instructions.

Minimum

Education and Experience:

• Bachelor's degree in marketing, public relations, communication, journalism, English, or a related field or an equivalent combination of education and/or experience and two years of experience that demonstrates skill, knowledge, and understanding of marketing, public relations, or promotional advertising.

City: New Brunswick

State: NJ

Equipment Utilized:

• Microsoft Products (Outlook, Word, Excel, Powerpoint, Access, One Drive, SharePoint, Teams).
• Email marketing software (Constant Contact currently used).
• Internet browsers.
• Salesforce CRM (Customer Relationship Management).
• Ancor Registration system.
• Adobe Creative Suite (Photoshop, InDesign).
• Canva.
• Google Ads, Facebook Ads.
• AI tools (e.g., ChatGPT, Claude
  
  AI, Gemini, or others useful for marketing purposes).
• Animoto or similar video creation tool.
• You Tube Studio.
• Online fax broadcast tool (Westfax currently used).

Physical Demands and Work Environment:

• No specific dress code is defined, but this position is expected to dress professionally for meetings and conferences.
• Ability to lift up to 25 lbs.
• Ability to work in a fast‑paced, sometimes loud office environment with strong customer service skills, anticipating needs while dealing with concurrent deadlines, interruptions and sudden changes in priorities.
• Work can be done sitting or standing (standing desk provided).
• When working at or attending OCPE courses and events, this position occasionally requires travel to on-campus, off-campus and out-of-state facilities and working outside of standard work hours, including overnight travel (1-2 times per year).

Special

Conditions:

• Clean Driving Record.

Salary: $60,000 - 62,500

Posting Number: 25ST2656