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Job Description & How to Apply Below
About the Company.
Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed among the 12-34 audience across the globe.
The vision to embark on this journey arose from a conversation with a sponsor during a college fest at lIT Delhi, where in the middle of all the deliverable checklist conversations came an understanding that current day advertising is a push business happening at the cost of entertainment. There just had to be a way to make both work, and 7 years later, we, at Rusk with our customer-first mindset and branded content, delivered value to advertisers across the nations' length.
We deliver fiction entertainment via our products across the advertiser led (AVOD / free content) and subscriber led(SVOD / OTT) landscape. Check out Alright, Binge, LIT, Hattke on You Tube, Facebook and Instagram. You can also sneak a peek into our work on OTTs like Amazon MiniTV, MX Player, Hotstar.
Rusk is building the full stack of digital entertainment across tech layered content IPs to P2E gaming which will be augmented by an immersive-metaverse built from the elements of its IPs & games
We're a bunch that has loved entertainment across many forms - from Indian cinema, to sports to games. We've spent countless hours remembering dialogues from Shahrukh, replaying shorts from Sachin, or defeating the PC or our friends in Age-of empires.
As the world & entertainment moves to single, personalized screens for everyone - we're looking for people who are willing to defy the normal and create clutter breaking IP's, games, and an entertainment economy alongside us. What are key important areas:
* Entertainment enthusiast, must understand why people spend time on a IP, game and how to replicate it in our products
* gaming enthusiast - for our engineering teams - it's a must to be able to test games and optimize for watch times
* teamwork - our culture is of a community where distinct parts of the business drive the value for each other up.
* Entertainment enthusiast, must understand why people spend time on a lP, game and how to replicate it in our products
* gaming enthusiast - for our engineering teams - it's a must to be able to test games and optimize for watch times
* teamwork - our culture is of a community where distinct parts of the business drive the value for each other up.
* Risk in their blood - must be focused on not doing the normal that the world is doing and driven towards creating IP's, products and features that stand out
Why Work with us?
* Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let's talk about growth. You get to be part of a growth journey that has been 6X in the last years (despite COVID, yes!) and continues the hockey stick as more ambitious minds join us.
* If you're someone who's curious, loves to ask questions, loves to take responsibility, and wants to create your own path towards delivering a powerful change, or if you're just someone who'd love to be this person, we are the place for you.
Roles and Responsibilities
You Tube Thumbnail Design
- Drive CTR%
* Design engaging and visually appealing thumbnails for You Tube channels and Microdrama application called Alright
TV.
* Create thumbnails that attract viewers and encourage clicks, adhering to Youtube best practices.
* Maintain a consistent style that reflects each unique identity.
Social Media Creatives
* Design creative assets for Instagram and Facebook, including posts, stories, and advertisements.
* Ensure all social media creatives are on-brand and optimized for engagement and reach.
* Stay updated on social media trends and incorporate them into designs when relevant.
Requirements
* Proven experience as a Graphic Designer with a strong portfolio showcasing relevant work.
* Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
* Strong understanding of visual design principles, typography, and color theory.
* Excellent communication skills and ability to collaborate effectively with different teams.
* Ability to work on multiple projects simultaneously and meet deadlines.
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