Head of Digital Marketing

Overview:

We are looking for a Head of Performance Marketing who owns growth end-to-end. This role is not about running ads or chasing lead volume. It is about building a robust and scalable system.

You will be responsible for turning marketing spends into real revenue across multiple cities in India. This means deep control over funnels, conversion, retention, and unit economics. You will work closely with clinic operations, sales, and leadership, build and lead a high-performing team, and scale what works. Prior experience in healthcare or aesthetics is required.

This role is for operators who take full ownership, and are comfortable being measured on outcomes-not effort.

Key Responsibilities:

Own all performance marketing channels including Meta, Google, You Tube, and emerging platforms
Design city-wise and clinic-wise acquisition strategies with clear CAC targets
Ensure lead quality, not just lead volume
Conversion Ownership
Work closely with sales counselors, CRM teams, and clinic operations
Build remarketing and CRM flows across Whats App, email, and paid channels
Track cohorts, behaviour, and retention metrics
Build, lead, and scale a high-performance team
Manage agencies
Set SOPs, dashboards, review rhythms, and accountability systems
Present clear insights and decisions to leadership

Requirements:

8-10 years (minimum) of hands-on experience in performance or growth marketing
Mandatory experience in healthcare / aesthetics / wellness
Proven track record of managing large ad budgets
Strong understanding of funnels, CRM, attribution, and retention
Experience scaling marketing across multiple cities or regions
Comfortable working closely with founders and senior leadership