Senior Marketing Manager

Are you ready to lead marketing in one of the world's fastest‑growing cybersecurity markets? As the Marketing Manager for India’s Government (Central, State, Defence, PSU) and Enterprise (Large and Strategic Accounts) segments, you will be the strategic engine behind programs that elevate Forcepoint’s brand, create demand, and accelerate revenue growth in high‑value, high‑impact markets.

Job Description

Key Responsibilities
Strategic Marketing & Planning
Serve as the  trusted marketing advisor  for India’s Government & Enterprise Sales teams - guiding strategy, planning, and execution across the region.
Deeply understand  market dynamics , sales goals, channel priorities, and the financial and pipeline targets for Government and Enterprise accounts.
Develop and execute  segmentspecific marketing plans , including messaging and localized campaigns to target audience/s.
Conduct competitive analysis specific to the cybersecurity needs of  Government agencies, PSUs, Defence , and  large regulated enterprises , strengthening Forcepoint’s market position.

Government & Enterprise Market Focus
Tailor Corporate messaging to address Indiaspecific priority themes:
Data protection, internal threat management, cyber resiliency
Public sector digital transformation
Defence & critical infrastructure security
Compliance-driven initiatives
Build programs that align with Government buying cycles, tender/RFP timelines, and strategic Enterprise account initiatives.
Collaborate with sales on  ABM (Account Based Marketing)  programs for high priority Government Ministries, PSUs, BFSI majors, and large enterprises.

Campaigns, Events & Partner Marketing
Lead Forcepoint’s presence at Government summits, defence expos, cybersecurity conferences, BFSI forums, and industry associations.
Manage  executive round tables, CXO engagements, workshops , and partner-hosted initiatives targeted to Government & Enterprise audiences.
Work with distributors and resellers to build and execute  high-impact co-marketing programs , ensuring measurable contribution to regional pipeline.
Own and manage the India North/East  direct marketing and MDF budgets .

Digital, Lead Management & Reporting
Manage digital campaigns and thought leadership content tailored for Government and Enterprise stakeholders.
Be highly active on regional social media to amplify campaigns, events, PR, and executive visibility.
Monitor and manage leads for volume, quality, segment alignment, and conversion to pipeline.
Track and report performance of all marketing activities, ensuring data-driven decisions and clear ROI visibility.

Application Criteria
We are looking for an experienced Marketing Manager with strong B2B technology marketing experience and demonstrated success in India’s Enterprise and/or Government markets.
University degree or major in Marketing.
8–10 years of B2B technology marketing experience; cybersecurity experience is a plus.
Deep understanding of  what works in India’s Government and Enterprise markets , including buyer behavior, regulatory environment, and procurement patterns.
Experience working with global organizations and cross functional virtual teams.
Strong track record in delivering marketingdriven business outcomes and enabling sales.
Hands-on experience managing agencies, event vendors, and multiple stakeholders.
Proficiency with modern marketing tools, CRM, and automation platforms.
High execution discipline, superior time management, and attention to detail.
Excellent written and spoken English.
Ability to travel up to 25%