Meta Ads Specialist

About Slay The Strategy
Slay The Strategy is a fast-growing creative performance marketing agency working with premium brands across beauty, fashion, hospitality, education, lifestyle, real estate and experiential events.
We don’t run ads for vanity metrics.

We run ads for  leads, bookings, revenue and growth.

We’re looking for someone who understands that performance marketing = data + psychology + creative + testing.

Role Overview
We are hiring an  In-House Meta Ads Specialist  who will be responsible for planning, executing and scaling high-performance Facebook & Instagram ad campaigns across multiple client accounts.

This role is ROI-driven. You will be directly responsible for lead generation, sales funnels, retargeting structures and performance optimisation.

If you only know how to “boost posts,” this is not the role.

Key Responsibilities
1. Campaign Strategy & Planning
Build full-funnel ad strategies (Awareness → Consideration → Conversion)
Create structured ad account architecture
Design cold, warm and hot audience targeting
Set up retargeting funnels properly
Plan budget allocation per funnel stage

2. Campaign Execution
Create campaigns inside Meta Ads Manager
A/B test creatives, copies, audiences and placements
Launch lead generation ads, conversion ads, catalog ads, Whats App ads
Set up tracking (Pixel, Events, Conversions API if required)
Ensure proper event tracking and reporting

3. Performance Optimisation
Monitor campaigns daily
Optimise CTR, CPL, CPA, ROAS
Scale winning ads
Kill underperforming ads quickly
Improve conversion rate through testing

4. Reporting & Analytics
Weekly performance reporting
Clear breakdown of:
Cost per lead
Cost per result
ROAS
Funnel drop-offs
Suggest improvements backed by data

5. Coordination With Creative Team
Work closely with:
Social media strategist
Graphic designer
Video editor
Suggest performance-oriented creatives
Give clear creative briefs based on data

Required Skills
2+ years hands-on experience in Meta Ads
Strong understanding of:
Audience targeting
Lookalike audiences
Retargeting
Pixel tracking
Funnel building
Experience running ads for:
Lead generation
E-commerce
High-ticket services
Strong analytical mindset
Ability to read numbers & make decisions

Bonus If You Have

Experience with real estate / clinics / beauty brands
Experience running Whats App automation funnels
Knowledge of landing page optimisation
Basic understanding of Google Ads
Experience scaling ad accounts above ₹1L+ monthly spend

KPIs (How You’ll Be Measured)
Cost Per Lead reduction
ROAS improvement
Lead quality
Campaign scalability
On-time reporting
Testing consistency

What We’re NOT Looking For
Someone who only boosts posts
Someone who disappears after launching campaigns
Someone who cannot explain why an ad worked
Someone who blames “algorithm” without data

What You’ll Get
Direct access to multiple premium brand accounts
Creative-performance exposure
Fast growth environment
Performance-based incentives
Opportunity to scale into Performance Head role