Director Digital Content Production

GENERAL PURPOSE

We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas Digital creates the digital future of our brand and business by delivering a premium digital experience centered around our consumers. The aspiration is to define and build a robust global ecosystem empowering BU's and Markets by providing a consistent digital strategy, capability set and activation support, leading to one seamless experience across all digital touchpoints.

Scope: Manage and deliver the full scope of Storytelling pillar projects and campaigns (eCOM, DPC/WHS, Retail).

• Lead the successful delivery of Storytelling projects using standard adidas PMI/Agile methodologies.
• Align with the Content Demand counterpart on the yearly forecast for the ONE STOP SHOP demand management for digital content (eCOM, DPC/WHS, Retail) - scope, budget, people needed.
• Drive efficient project resourcing framework in alignment with Design Operations team.
• Drive the quality/cost analysis for Storytelling pillar projects and campaigns (eCOM, DPC/WHS, Retail).
• Lead a creative capture pool of talent (directors/videographers/photographers) and production companies.

• Support the PM/Producers with stakeholder briefs, calendars, budgets, creative approaches and final creative to realize shoot efficiencies ensuring OTIF (on-time-in-full) delivery, on-budget and quality productions.
• Be the production authority across all shoot production as well as adhoc projects.
• Drive production best value with innovative and integrated shoots to fulfil the creative vision.
• Drive production review and approval for:
  • costs (bids/estimate reviews, negotiations and payments)
  • timelines (pre-production, shoot and post-production)
  • Business Affairs (clearances and insurances)
  • Product sample sourcing and provision with the Product Availability team
  • Securing athlete and talent attendance (together with Comms and Sports Marketing / Entertainment and Influencer Marketing)
  • Travel requirements of non-adidas persons
  • Post-production (retouching/editing/content archiving)
  • Production Completion Reports, cost reconciliations and wrap ups

• Identifying resource gaps and taking team resource decisions with the Senior Director Storytelling. Recruiting internal and external producers. Onboarding, training and development them.
• Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
• Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
• Continuously monitor and evaluate team workload and organizational efficiency gathering team feedback and make appropriate changes in order to meet business needs.

• Global Digital & eCommerce organization
• Digital Content organisation
• Digital Activation
• Market eCom, Digital Marketing and Brand Activation leads
• CoE eCOM, CoE DPC/WHS, CoE Retail
• External Studios and Agencies
• Brand Comms & Brand Creative
• Production partners, consultants, creative capture and production resources (crew, glam, models, security, locations, catering etc.)
• Global Brand (Brand Expression, Brand Strategy, BUs and Brand Comms)
• Adidas Studio Hubs
• Legal & Business Affairs

Education & Experience

• University degree with focus on Business Administration, Communication, Creative, or equivalent combination of education and experience
• 10+ years' experience working in global multinational, matrix organization with a minimum 8+ years of a strong portfolio of content creation experience in digital

Digital Creative Business

• Strong experience of working in creative production within agency setup or within large corporate brand.
• Experience in cross-media (print, digital and TV) shoot with knowledge of producing in worldwide locations / for worldwide markets.
• Working knowledge of production in client, agency and production company.
• Budget management and cost negotiations of 1+ mio EUR budgets per production.
• Experience in working with athletes and / or celebrities
• Solid understanding of marketing industries, processes and communication channels.
• Legal understanding of MSAs with creative partners (procurement, Ops), model rights, AI legal impact, future tech legal impact
• Ability to foresee risks and manage them with priority.
• Proven ability to multi-task effectively and manage competing priorities.
• Demonstrated understanding and experience in digital content creation and production processes and reporting, budget planning, collaboration with internal and external creative partners and studios.
• Proven track record of successfully delivering complex programs and projects on time, within budget, and…