Event Coordinator, Creative Arts​/Media

Dual Harley-Davidson Dealership | Full-Time | Customer-Facing + Creative Role

Our dual Harley-Davidson dealerships are looking for a high-energy, detail-driven Assistant Event Coordinator who thrives in fast-paced environments and knows how to turn an ordinary Saturday into a dealership experience people talk about for weeks. If you love organization, creativity, community engagement, and the roar of a V‑Twin, this role is built for you.

The Event Coordinator is responsible for planning, promoting, and executing dealership events to drive customer engagement, build community relationships, and enhance brand awareness. This role involves coordinating logistics, managing marketing efforts, and ensuring seamless event operations while upholding a commitment to superior customer service. The position supports multiple dealership locations and requires strong organizational, communication, and leadership skills.

• Plan, coordinate, and execute on-site and off-site events that attract and engage customers.
• Obtain required permits and certifications, including SERV, TIP‑Safe, and those necessary for raffles, food service, tent setups, and music.
• Research and secure event venues, vendors, and necessary equipment.
• Conduct site visits and gather event information to ensure high-quality production.
• Order supplies, signage, promotional materials, and audio‑visual equipment.
• Develop event layouts, timelines, and action plans for successful execution.
• Monitor and coordinate event logistics, ensuring smooth operation and adherence to compliance standards.
• Manage event set up, break down, and on‑site production, ensuring safety protocols are met.
• Track and report event performance, including attendance, customer engagement, and return on investment (ROI) using Planning & Scoring worksheets.

• Assist in creating and executing phone call campaigns to increase event awareness.
• Assist in developing and launching social media campaigns and content to drive attendance.
• Assist in creating and managing website landing pages to encourage event participation and track effectiveness.
• Distribute promotional materials and explore new ways to market dealership events.
• Stay informed about local events, industry trends, and competitor marketing strategies.
• Work with dealership managers to develop promotions that drive foot traffic.

• Greet customers warmly and provide superior customer service.
• Act as a liaison between the dealership and vendors, ensuring positive relationships and successful partnerships.
• Handle telephone and in‑person inquiries courteously and efficiently.
• Assist in training staff on customer engagement best practices and social media techniques.
• Collaborate with the Harley Owners Groups at all events where chapter volunteers are assisting our dealerships.

• Assist in managing the marketing budget for events, ensuring cost‑effectiveness and impact.
• Monitor promotional efforts and adjust strategies if goals are not met.
• Prepare reports on event planning, execution, and ROI to assess effectiveness.

• Maintain dealership event history and manage event‑related photography.
• Ensure all dealership events align with brand identity and customer experience goals.
• Perform other duties as assigned by the management staff.

• Occasional bending, stooping, crouching, reaching, and lifting up to 30 lbs.
• Requires prolonged sitting and frequent standing.
• Manual dexterity sufficient to operate a keyboard and other office equipment.
• Ability to work in a sometimes noisy, fast‑paced, and dynamic environment.
• Exposure to outdoor conditions and dealership environments, including possible exposure to gasoline, cleaning materials, and exhaust fumes.

• Treat all employees, customers, and vendors with fairness, courtesy, and respect.
• Represent the dealership professionally and uphold its core values.
• Demonstrate an active interest in growing the dealership’s business.
• Be prompt, flexible, and available for scheduling based on event needs.
• Exhibit honesty,…