Marketing Coordinator

Udderly Gutters is hiring a Marketing Coordinator with a path to $100K plus performance-based bonuses to manage, optimize, and grow all digital and local marketing efforts. This role oversees lead flow, paid ads, SEO, social media, direct mail, reporting, and campaign performance to ensure consistent growth and high-quality leads.

The ideal candidate is a detail-oriented, growth-focused marketer who is both creative and analytical, thrives in a teamwork-based environment, and is driven by results, accountability, and A+ service standards.

• Pay Range: Clear Path To $100K Plus Bonuses Based On Performance
• Compensation Breakdown: Bonuses Based On Performance
• Schedule: Full-Time, Monday - Friday, Flexible Schedules
• 401k with 4 percent match
• Paid Holidays
• Paid Time Off
• Company Cell

• Experience /
  
  Certifications:
  
  2–5 years in marketing, digital advertising, or lead generation
• Google Ads, Meta, Hub Spot (plus)
• Education / Training:
  Marketing/Business/Communications preferred or equivalent experience
• Technical
  
  Skills:
  
  Google Ads / LSA / Meta Ads, Basic SEO + blogging, CRM & reporting tools, Google Analytics / Looker Studio, Social scheduling + Canva
• Physical Requirements:
  
  Support events & promotions as needed (lift up to 40 lbs)
• Core Traits:
  Detail-oriented, data-driven, organized;
  Self-motivated, accountable, team-focused;
  Creative & service-minded

• Monitor lead flow across all channels
• Google Local Service Ads (LSA)
• Google PPC/Search Ads
• Facebook/Instagram Ads
• SEO/Organic Website Leads
• Google Business Profile (GMB) calls/messages
• Referral Leads (contractors, realtors, property managers, past clients)
• Repeat Business Leads (returning customers for cleanings, guards, upgrades)
• Check performance of text and email campaigns
• Review all active ads and campaigns for budget pacing and performance
• Post or schedule organic social media content; flag brand-sensitive items for approval
• Monitor social accounts for comments, tags, and DMs; respond within brand guidelines

• Generate Marketing Performance Report:
  Leads and Cost per Lead by channel
• Conversion rates from lead estimate sold job
• Website traffic and conversions
• Social and email engagement
• Update and maintain the content calendar (social, blog, email, direct mail)
• Coordinate direct mail campaigns (print, targeting, tracking response)
• Meet with to review reports and upcoming campaigns
• Check placements for newspaper ads/articles
• Monitor Streaming TV ad performance (reach, impressions, CTR if available)

• Publish 10 SEO-optimized blog posts
• Audit both GMB pages for services, photos, and keyword updates
• Coordinate homeshows and events (registration, setup, promo materials, staffing)
• Audit text/email campaigns; refresh copy and offers as needed
• Plan yard sign placements with installation crews; ensure branding guidelines are followed
• Track ROI and performance of vehicle wraps and signage
• Refresh seasonal promotions (holiday lights, winter services, cleaning packages)

• Competitor review — track offers, messaging, reviews
• Evaluate ROI by marketing channel: PPC, LSA, social ads, email/text, direct mail, TV, newspaper, events
• Adjust strategy to maximize high-ROI channels and reduce waste in low-performing areas
• Propose new marketing experiments (community events, sponsor ships, partnerships)

Udderly Gutters was founded with a simple but powerful mission: provide a gutter service you can trust while delivering unmatched customer care. Through consistent quality, strong word-of-mouth, and a commitment to A+ service, the company has built a trusted reputation throughout New Hampshire and continues to grow year after year.

Employees love working at Udderly Gutters because of the supportive leadership, clear expectations, growth opportunities, and shared values of accountability, teamwork, and service excellence.

Accountable, collaborative, and service-driven with a strong focus on teamwork and ownership.

Professional gutter cleaning, installation, guards, upgrades, and seasonal services with a reputation for trust, reliability, and quality.

Hands-on…