Manager, Wholesale Marketing - Sneaker

Timberland:
Manager, Wholesale Marketing - Sneaker

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Timberland:
Manager, Wholesale Marketing - Sneaker role at Timberland

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with an team of fun, adventure‑loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or

A day in the life of a Manager, Wholesale Marketing, Sneaker Channel at Timberland looks a little like this.

As the Wholesale Marketing Manager, Sneaker Channel you will be responsible for developing and executing strategic marketing initiatives that drive brand awareness, consumer engagement, and sales growth across Timberland footwear and apparel categories.

Let’s break down that day‑in‑the‑life a bit more.

• Develop seasonal wholesale marketing plans aligned with brand objectives and Sneaker Channel market trends.
• Adapt global marketing strategies for regional relevance and account‑specific needsli>
• Lead go‑to‑market planning for seasonal and campaigns.
• Build strong relationships with key wholesale accounts and distributors.
• Plan and execute co‑op marketing initiatives to maximize brand visibility and sell‑through.
• Serve as the primary marketing liaison for Sneaker Channel wholesale partners.
• portion of US wholesale marketing and Canadian marketing budgets and ensure efficient allocation of resources.
• Track campaign performance and measure ROI to optimize future investments.
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Oversee in‑store marketing programs, including POP materials, shop‑in‑shops, visual merchandising, and retail events.
• Support digital marketing initiatives for wholesale partners to enhance omnichannel presence.
• Ensure marketing assets meet brand standards and are localized for Sneaker consumers.
• Collaborate with brand, creative teams and agencies to oversee project timelines and deliver high‑quality and relevant campaign assets.
• Monitor Sneaker retail trends and consumer behavior to inform marketing strategies.
• Analyze sell‑through data and campaign impact to refine future plans.
• Partner with internal teams (sales, product, global marketing) to ensure alignment and timely execution.

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a field is great to have, we are most interested in your 5+ years of experience and professional achievements within the industry and competitive landscape.

• Bachelor’s degree in marketing, Business, or related field.
• 5+ years of experience in wholesale or retail marketing, preferably in the footwear/apparel industry.
• Strong attention to detail and understanding of the sneaker channel retail landscape and consumer trends.
• Proven ability to collaborate with internal sales, merchandising, brand and creative partners as well as manage budgets, analyze data, and deliver measurable results.
• Exceptional collaborator and partner with wholesale stakeholders.
• Excellent communication, presentation, and relationship‑building skills. Hiring Range

  $88,000.00 USD - $ USD annually

  Incentive Potential:
  This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

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