Sr. Manager, Media Relations

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Sr. Manager, Media & Creator Relations
Onsite role with relocation assistance available

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved and thrived, blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation, making it the brand of choice among the U.S. Military, global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.

Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states and four additional global facilities. SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit:

Position Summary: The Sr. Manager, Media & Creator Relations is responsible for overseeing external communications and content initiatives across digital platforms, including influencer relations, content strategy, and brand messaging. They cultivate and manage relationships with influencers and creators to amplify brand visibility and engagement. This position requires 7–10 years of copywriting/editorial experience in marketing, communications, advertising, public relations, or a related field, and 3 years of people leadership experience.

Firearms industry knowledge and experience highly preferred. The Sr. Manager collaborates with Marketing, Brand, Product Management, Sales, ambassadors, and influencers.

FLSA: Exempt

• Cultivate and enhance collaborative working relationships with influencers, media, and content creators.
• Manage influencer relationships and campaigns, including briefing, execution, performance tracking, and reporting.
• Optimize communication systems to enhance the accuracy and consistency of brand messaging and create effective communication channels tailored to digital and influencer-focused initiatives.
• Create compelling marketing copy and content for emails, web assets, in‑store signage, seasonal campaigns, social media, and printed collateral, as well as product copy and affiliate marketing pieces.
• Establish monthly content themes and long‑term content plans that support and enhance brand marketing campaigns.
• Research, pitch, produce, write, and edit blog stories and features representing the SIG SAUER brand; manage the execution of blog content on the company website and oversee the strategy and content for the company newsletter.
• Ensure the company protects and promotes its image in a coordinated, brand‑consistent manner.
• Develop influencer outreach strategies and seasonal activation plans in collaboration with Brand marketing.
• Institute and manage a content editorial calendar and distributed editorial report for upper management.
• Oversee influencer content performance and provide analytics‑based insights to refine ongoing strategy.
• Create and manage an influencer relationship budget and performance scorecard.
• Generate dynamic content features for both online and print and strategically incorporate these stories into overall marketing campaigns and social media messaging while maintaining the brand voice throughout.
• Research, identify, and recruit influencers aligned with brand values and marketing goals.
• Grow media partnerships by establishing new relationships and fostering existing ones.
• Provide strategic coaching and mentorship that fosters open, two‑way communication, cultivates professional growth, and builds a high‑performing best‑in‑class team.
• Proactively engage employees to understand their needs and remove barriers to success with timely access to tools, resources, and support.
• Lead performance management efforts by delivering clear, timely, and actionable feedback.
• Drive team development by identifying skill gaps and coordinating targeted…