Social Media Director

The Social Media Director leads the University of New Hampshire's flagship social media presence while also building an engaging, authentic digital voice for the Office of the President. Reporting to the Executive Director of Content Marketing, the role is split approximately equally between Central Marketing and the President’s Office, with responsibility for developing and executing social media strategy for the university’s primary brand channels and growing the president’s online presence through strategic storytelling, content creation, and brand building.

The position provides strategic leadership across social media, including platform strategy, content planning and execution, event coverage, analytics and optimization, brand standards, and best practices. The Social Media Director serves as the university’s social media subject matter expert and works closely with senior leaders, campus communicators, writers, designers, photographers, videographers, marketers, campus partners, and student workers to advance institutional priorities, enrollment goals, audience engagement, and presidential visibility.

• Social media strategy & optimization (35%) Lead the development and execution of social media strategies that advance the university’s brand, institutional priorities, enrollment goals, and presidential visibility. Develop platform-specific strategies for flagship and presidential channels, with an emphasis on Instagram and Linked In; identify emerging trends, platform updates, and best practices; monitor performance and use analytics to optimize content, audience growth, engagement, and campaigns;
  
  and continue to evolve social media playbooks, standards, and best practices that support consistency across the university.
• Content planning & execution (35%) Lead planning and content calendars for the university’s flagship accounts and the president’s accounts, aligned with strategic priorities. Create compelling, audience-centered social media content; write platform-specific copy for flagship channels; build and maintain an authentic presidential presence that reflects the president’s voice, values, personality, and vision; partner with creative and marketing colleagues on integrated campaigns and social-first storytelling;
  
  and identify timely opportunities to elevate the university and president through conversations, cultural moments, partnerships, and institutional milestones.
• Event coverage & content coordination (15%) Attend major university events, including U-Day, Homecoming, and Commencement, to capture real-time photo and video content for social media. For other events attended by the president, coordinate content capture by campus partners or student workers to ensure consistent coverage.
• Leadership & mentoring (15%) Supervise, mentor, and provide strategic and editorial direction to the Social Media Producer, fostering professional growth and ensuring high-quality execution. Serve as the university’s social media subject matter expert, providing guidance and consultation to campus communicators and leadership.

• Minimum Acceptable
  
  Education & Experience:
  
  Bachelor's degree in communications, marketing, journalism, digital media, or a related field, and a minimum of seven years of professional experience managing social media strategy for a brand, organization, agency, or executive.
• Knowledge, Skills & Abilities:
  Demonstrated success growing social media audiences and driving meaningful engagement. Exceptional writing and editing skills, with the ability to adapt voice for different audiences and platforms. Strong understanding of Instagram, Linked In, Facebook, You Tube, and emerging social platforms. Experience…