Senior Director, Brand Management

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or  Director, Brand Marketing (Timberland)
What will you do?

A day in the life of a Sr. Director, Brand Marketing at Timberland looks a little like this.

You’ll be responsible for planning and developing Timberland’s global cross-functional brand strategies and plans. The position requires extensive experience in cross-functional and integrated marketing. You are a firm believer in the power of brand elevation and always-on consumer engagement. You excel in consumer insights and brand marketing, and you are passionate about building inspirational brand marketing plans and concepts as part of the consumer-focused go-to-market (GTM) process.

You bring the art and science of marketing together, and you are passionate about driving cross-functional teams to deliver integrated consumer journeys.

Let’s break down that day-in-the-life a bit more.

Reporting to the Chief Marketing Officer, you will partner with our regional marketing teams, category brand marketing leaders, and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans

You will build seasonal integrated plans and consumer journeys, as well as plans for the consumer moments that matter across the brand. You will play a pivotal role in bringing category teams together and building seasonal integrated marketing plans

You will underscore the importance of always-on and reactive marketing. You excel in social and digital marketing and use these channels to drive personalized conversations with consumers

You have a deep knowledge of sneaker culture, launch culture and segmented marketing approaches

You are passionate about youth culture and excel at bringing qualitative and quantitative data together to create new and innovative brand solutions for the next generation of consumers

You are a cross-functional leader with extensive experience managing global, cross-functional teams. You love to build out-of-the-box marketing plans from the ground up and enjoy bringing different people together to craft and refine detailed consumer journeys

You are product-obsessed, with expertise in product marketing, product strategy, and product concepting. The design and product teams will be key partners for you and your teams

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have; we are most interested in your 10 to 12 years of experience and professional achievements.

The foundation skills you will need in this position are:
· At least five years of people leadership experience
· Experience in multi-channel, digital, social, integrated, and brand marketing, as well as industry-specific go-to-market strategy
· Experience in data-driven and consumer-insights-driven marketing and modeling
· Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus
· High-level organizational skills
·…