Director of Marketing and Communication; Schwarzman Center
Listed on 2025-12-21
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Management
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Marketing / Advertising / PR
Marketing Communications, Branding Specialist / Ambassador
Salary Range
$90,000.00 - $
OverviewYale Schwarzman Center is a commons for university life where art, culinary, and wellness experiences converge to build bridges, nurture creativity, and foster kinship and belonging.
Through unexpected connections and collaborations, and inspired by the center’s architecture, artists and members of the Yale and New Haven communities engage with creativity through programming that ranges from the intimate to the grand.
Reporting to the Executive Director and partnering closely with the Deputy Director, the Director of Marketing & Communications leads the strategic vision, development, and implementation of all marketing, communications, audience engagement, and community engagement initiatives for the Schwarzman Center. This position oversees the Center’s brand identity, digital presence, public relations, advertising, and community engagement strategies, ensuring alignment with Yale’s mission and institutional goals.
The Director serves as a member of the Schwarzman Center’s leadership team, representing the Schwarzman Center to internal and external stakeholders, including, but not limited to, University officials, the Schwarzman Center Advisory Board, and key community partners. The Director supervises both professional and student staff, manages external vendors and agencies, and oversees the Center’s Visitor Services operations, including front‑of‑house, house management, and ticketing.
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Principal Responsibilities- Strategic Communications: Develop and implement a comprehensive marketing and communications strategy that aligns with the Center’s strategic plan and advances the mission and visibility of the Schwarzman Center within Yale and beyond. Lead the ongoing development and stewardship of the Center’s brand identity, ensuring consistency across all visual, written, and digital materials. Oversee the design and execution of exterior marketing initiatives, such as streetlamp banners, building banners, and other large‑format installations, to enhance the Center’s public presence and reinforce brand recognition on campus and in the surrounding community.
Serve as a key advisor to the Executive Director and leadership team on strategic communications, positioning, and institutional messaging. Serve as a collaborative partner across Yale’s communications network. Work closely with Yale’s Office of Public Affairs and Communications (OPAC) to ensure alignment with University‑wide communication policies, brand standards, and strategic priorities. Partner with OPAC to manage media relations, coordinate press responses, and develop effective crisis communications strategies.
Convene the Communications Subcommittee of the Schwarzman Center Advisory Board. Prepare and deliver reports and presentations for the Schwarzman Center Advisory Board, University leadership, and community stakeholders. - Marketing & Public Relations: Develop and oversee annual marketing plans and budgets that drive audience engagement and participation across programs and initiatives. Manage the Center’s national and regional public relations strategy, including oversight of PR agency relationships. Plan and execute advertising campaigns across print, digital, and broadcast media. Conduct and analyze audience research to inform marketing strategies and measure impact.
- Digital Strategy & Multimedia: Oversee the design, content, and functionality of the Schwarzman Center website and digital platforms. Lead the Center’s social media strategy, ensuring creative, consistent, and data‑informed engagement; grow the Center’s social media following. Supervise the production of digital media content, including photography, video, and audio for web and broadcast use. Maintain the Schwarzman Center Style and Standards Guide and ensure adherence across all channels.
- Community Engagement & Partnerships: Develop and implement the Center’s community relations and engagement plan, fostering partnerships with area schools, cultural organizations, and service agencies. Represent the Center at citywide fairs, festivals, and partnership events. Coordinate…
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