Assistant Director - Marketing Specialist

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development
• Vision insurance

The Learning Experience is looking for a motivated, outgoing, and organized Assistant Director – Marketing & Community Engagement to join our leadership team and support the continued growth of our New Haven and Cromwell childcare centers.

This is a unique opportunity for someone who enjoys working with people, building relationships, creating community connections, generating enrollment opportunities, and supporting the day-to-day operations of a childcare center.

The ideal candidate will have a strong understanding of or interest in early childhood education, marketing, enrollment, social media, community outreach, relationship building, and family engagement.

This position is approximately 60% Marketing, Enrollment & Community Engagement and 40% Administrative & Center Support
.

A major focus of this position will be helping our centers grow through consistent marketing, outreach, lead generation, and relationship building.

• Develop and implement creative strategies to generate new enrollment leads.
• Identify opportunities to connect with families throughout the New Haven, Cromwell, and surrounding communities.
• Conduct outreach to local businesses, employers, schools, healthcare organizations, community organizations, and family-focused programs.
• Build and maintain relationships with potential community and corporate partners.
• Follow up consistently with prospective families by phone, email, text, and approved communication platforms.
• Assist prospective families during center tours and communicate the value of The Learning Experience's curriculum, programs, safety practices, enrichment opportunities, and overall childcare experience.
• Maintain organized records of leads, inquiries, scheduled tours, community contacts, and enrollment opportunities.
• Track outreach efforts and help determine which marketing activities are generating tours and enrollments.
• Work with center leadership to establish and achieve enrollment and outreach goals.
• Participate in enrollment campaigns, referral programs, open houses, special promotions, and family events.
• Look for new and creative ways to increase brand awareness and enrollment.

The Assistant Director will help maintain a positive, professional, and engaging digital presence for The Learning Experience.

Responsibilities include:

• Creating and scheduling social media content.
• Highlighting classroom experiences, curriculum, teachers, special events, family engagement, community involvement, and center accomplishments.
• Capturing appropriate photos and content while following all privacy and photo-release requirements.
• Maintaining accurate center information across approved online platforms.
• Monitoring social media engagement and identifying opportunities to increase visibility.
• Supporting strategies that encourage positive family engagement, referrals, and online reviews.
• Following The Learning Experience branding and marketing standards.
• Helping create promotional materials, event content, and other marketing resources as needed.

You will be an important representative of The Learning Experience with in the local community.

You will:

• Research local festivals, fairs, family activities, networking opportunities, community programs, and events.
• Identify opportunities for the centers to participate in community events.
• Coordinate event participation, including registration, promotional materials, staffing, supplies, and follow-up.
• Attend community events, networking opportunities, vendor fairs, family events, and outreach…