Director of Marketing

We're building the next generation interface for commanding autonomous systems in the real world. Our core product, Anura, translates spoken or typed intent into structured actions across drones, sensors, and mission software—enabling faster, more intuitive control in high-stakes environments. We’re a distributed team of engineers, operators, and technologists focused on deploying reliable autonomy at the tactical edge.

We're building the next generation interface for commanding autonomous systems in the real world. Our core product, Anura, translates spoken or typed intent into structured actions across drones, sensors, and mission software—enabling faster, more intuitive control in high-stakes environments. We’re a distributed team of engineers, operators, and technologists focused on deploying reliable autonomy at the tactical edge.

Primordial Labs is hiring a Marketing Director to own marketing for a fast-growing defense technology company. We are seeking a strategic, creative, hands-on Marketing Director to build Primordial Labs’ marketing function from the ground up. You will own the marketing function end-to-end, including positioning and narrative, brand building, product marketing, events and field presence, and social media content. You will work directly with leadership, business development, and engineering to translate deeply technical capability into a story that resonates with operators, program offices, primes, partners, and investors.

We’re looking for someone who can move fast and work multiple work streams at once, creating marketing content with little direction.

• Build and own Primordial Labs’ marketing strategy, translating business strategy into a plan across brand, product marketing, and communications
• Build the marketing strategy that enables our Business Strategy; set priorities, budget, and metrics, and present KPIs to leadership
• Evolve the brand across the website, graphics, videos, events, and social media
• Produce critical marketing materials for customers and partners: capability briefs, demo videos, white papers, case studies, one-pagers, etc.
• Write blogs, press releases, capability briefs, one-pagers, website copy, and talking points
• Own the company’s social presence, publishing several times per week
• Design and run marketing campaigns around product releases, demonstrations, trade shows, contract wins, company milestones, etc.with minimal direction
• Direct designers, writers, video producers, and agencies as needed. Write clear briefs, review work, and hold quality and deadlines.
• Own the marketing infrastructure: website, content engine, marketing automation integration, analytics, and KPI reporting
• Define the marketing org we need over the next 24 months

• 10+ years of marketing experience, including 2+ years leading a marketing function or team
• Demonstrated experience building a marketing function from the ground up, with a portfolio of work you personally owned and can walk us through in detail
• Ability to manage multiple concurrent work streams in a fast-moving, lean environment
• Exceptional writing and storytelling ability, with track record of personally producing high-quality marketing content under tight timelines, with samples available
• Experience marketing a technical product to a sophisticated buyer, with the ability to learn a complex domain quickly and speak about it credibly
• Experience directing contractors, agencies, and creative specialists, including decisions on what to keep in-house and what to outsource
• Strong command of modern marketing tooling, including leveraging AI tools where appropriate

Defense experience is desirable, not required. We would…