Regional Sales Manager

Our Client is a leading manufacturer of industrial operator control solutions, including joysticks, operator chairs, control stations, and cabins. For more than 100 years, our products have been used in demanding industrial applications worldwide, including cranes, ports, steel production, material handling, mining, construction equipment, and heavy machinery.

They are seeking a highly driven business development leader to accelerate market expansion. This role will focus on identifying new OEM customers, opening strategic accounts, and creating new revenue opportunities in targeted industrial markets.

The Regional Sales Manager is responsible for expanding their presence in North America by developing new customer relationships, identifying sales opportunities, and converting opportunities into business.

This is a true new-business development role. The successful candidate will be responsible for creating opportunities where no existing customer relationship exists, developing relationships with new accounts, and building a sustainable sales pipeline.

The successful candidate will manage the complete commercial sales process — from identifying opportunities and meeting customers, through proposal development, negotiation, and closing orders.

The Regional Sales Manager will work closely with Sales Engineering and internal teams to provide customers with the right technical solutions while maintaining ownership of the customer relationship and commercial success.

• Develop and execute a territory sales plan focused on revenue growth and customer acquisition.
• Identify and open new customer relationships with OEMs, distributors, system integrators, and industrial end users.
• Build relationships with key decision-makers across engineering, purchasing, operations, and management.
• Create new sales opportunities through customer visits, networking, industry events, referrals, and direct outreach.
• Develop a strong understanding of customer applications, market needs, and competitive activity.
• Own the sales process from initial customer contact through quotation, negotiation, and order placement.
• Maintain an active pipeline of qualified opportunities and provide accurate sales forecasts.
• Manage opportunities and customer activities through the CRM system.
• Lead commercial discussions and negotiations to achieve successful order closures.
• Develop account strategies to grow business within existing and new customers.

• Spend significant time with customers and prospects throughout the assigned territory.
• Conduct customer meetings, application discussions, and site visits.
• Attend trade shows, conferences, and industry events.
• Identify customer challenges and connect them with appropriate solutions.
• Provide market feedback regarding customer needs, competitors, and industry developments.

• Partner with Sales Engineering to develop customer solutions and proposals.
• Work with Engineering, Operations, and Headquarters teams to support customer requirements.
• Communicate customer opportunities and market feedback internally.
• Support successful execution of customer projects from order placement through delivery.

• Demonstrated sales ownership from prospecting through closing. 3+ years of successful outside sales experience in industrial B2B markets.
• Proven success developing new business and acquiring new customers.
• Experience selling technical products, engineered solutions, industrial equipment, or components.
• Strong ability to build relationships and communicate with technical and
• Ability to independently manage a territory and prioritize customer activities.
• Strong negotiation, presentation, and communication skills.
• Experience with CRM systems and Microsoft Office.
• Willingness to travel approximately 70% throughout North America.
• Valid driver's license and ability to travel domestically and internationally.

• Experience selling industrial controls, automation products, electromechanical components, operator interfaces, or related products.
• Experience selling to OEM customers with longer technical sales cycles.