Sales Director

Good Sense Foods, a second-generation family-owned food manufacturing company, is dedicated to creating branded and private label healthier food products for supermarkets across the United States. Our commitment to quality, innovation, and excellence has established Good Sense Foods as a trusted name in the CPG industry.

Good Sense Foods is seeking a highly motivated, experienced Sales Director to develop growing brands at national/regional grocery retailers. This role requires an entrepreneurial spirit, the ability to develop customer specific strategies, and the use of syndicated data to create fact-based category leadership presentations to drive sales results. This individual will be instrumental in the future growth and scale of Good Sense Foods.

The Sales Director will be responsible for revenue goal attainment, strategic account planning, and collaboration with sales leadership on strategy, broker management, developing data-driven insights, and managing customer performance. You will work collaboratively with cross functional departments including Leadership, Marketing, Account Management, New Product Development, and Procurement to meet and exceed company goals.

• Achieve or exceed annual sales & profit goals for assigned territory
• Build and sustain relationships with key current and prospective retailers/distributors at the headquarter level, with special emphasis on category management and buyers
• Develop annual customer plans designed to expand distribution and accelerate profit and growth. Proactively manage annual sales budgets and trade spending for all customers within assigned territory
• In partnership with Data & Marketing teams, develop presentations that outline current market conditions, market trends, customer needs and our competitive advantages. Utilize syndicated data to drive this content
• Work closely with Account Manager team, who assist with executional and administrative customer tasks
• Manage, educate, and motivate brokers while conveying brand and assortment objectives, key product attributes, merchandising strategies, and more. Some, but not all, of our customers have broker coverage
• Communicate solutions and feedback to Sales and Marketing leadership to provide the best products for retailer and category success
• Proactively share best practices and competitive insight across cross-functional teams (Marketing, Finance, Operations, etc.) to improve processes and maximize company effectiveness
• Provide monthly customer forecasts using information from data analysis, promotions, and budgets
• Manage and improve reporting/tracking tools in conjunction with Sales and Finance
• Attend 3-5 annual trade shows to represent our brands and foster new business
• Maintain strong organization of customers and projects in CRM (Customer Relationship Management) software

• 5+ years of experience in Consumer Packaged Goods within Sales, Category Management or Broker roles
• Skilled in growing sales through existing customer relationships and hunting new ones
• Self-starter in an autonomous environment
• Detail-oriented
• Strong presentation, communication, and leadership skills
• Position is remote-eligible but must be willing to travel to customer meetings as needed

• Proven track record in Consumer Packaged Goods sales
• Experience working with Kroger, Publix, Meijer, Ahold Delhaize (ADUSA: Lion/Hannaford/Giant/TGC/Stop & Shop), Whole Foods, HEB, or other large grocery retailers
• Cross-functional experience
• Experience working with distributors and brokers
• Assertive, creative, team player, ability to motivate
• Proficiency with Microsoft/Google applications, CRM tools, and syndicated data

• Travel to in-person customer meetings as needed
• Attend trade shows and setup/breakdown booths as needed
• Attend Good Sense Foods sales office visits in New Hope, Minnesota 3-4 times per year
• Ability to type, talk, and present professional visual appearance
• Ability to lift and or move up to 50 pounds.

The expected annual salary range for this position is 120,. This range reflects various factors such as education, skills, work experience, certifications, and more. Therefore, the final compensation for the selected candidate may fall anywhere within this range.

Good Sense Foods offers a comprehensive benefit package including health, HSA with company match, dental, life, long and short term disability, accident, critical illness, 401K with company match, prepaid legal plan, identity protection plan, education reimbursement and much more.

Good Sense Foods is an equal opportunity employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic…