General Sales Manager

General Sales Manager (GSM) – Ford Dealership

Location: Randolph NJ / East Hanover NJ
Compensation: $160,000 – $250,000 annually (performance-based)
Benefits: Full Benefits Package + 401(k)

We are a high-volume, growth-oriented Multi Ford dealership group seeking an experienced General Sales Manager (GSM) to lead and elevate our sales operations. This is a key leadership role responsible for driving new and used vehicle performance, developing a strong sales team, and delivering an exceptional customer experience while maximizing profitability.

• Lead and manage all aspects of new and used vehicle sales operations
• Drive sales volume, gross profit, and market share while maintaining compliance
• Recruit, train, coach, and develop Sales Managers and Sales Consultants
• Establish and monitor sales goals, KPIs, and performance metrics
• Collaborate with Finance, Service, and Fixed Ops to optimize dealership performance
• Ensure a high level of customer satisfaction and CSI performance
• Oversee inventory management, pricing strategies, and desking processes DMS R&R
• Maintain strong relationships with Ford representatives and adhere to OEM standards

• Proven experience as aGeneral Sales Manager or Sales Director in an automotive dealership
• Ford dealership experience strongly preferred
• Track record of achieving high sales volume and profitability
• Strong leadership, coaching, and team-building skills
• Deep understanding of desking, inventory management, and automotive retail analytics
• Excellent communication, organizational, and decision-making abilities
• Ability to lead in a fast-paced, performance-driven environment

• $160,000 – $250,000++ annual earning potential (base + performance incentives)
• Full benefits package (medical, dental, vision)
• 401(k)
• Paid time off and holidays
• Long-term career growth with a stable, reputable 24 franchise dealer group

• Competitive compensation at the top of the market
• Strong inventory and brand recognition with Ford
• Supportive ownership and leadership team
• Opportunity to make a significant impact and grow with the dealership

Apply confidentially today to join a dealership committed to excellence, performance, and leadership.