Visual Manager

Reports to:

Director of Marketing, Strategy & Creative

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!

The Paris Baguette Visual Experience Manager is responsible for bringing the brand to life within the café environment through strategic, cohesive, and on-brand visualization. This role sits within the Marketing team and works side by side with Operations, Training, R&D and SCM teams to ensure that in-café displays seasonal promotions, signage, product presentation, merchandising and packaging consistently reflect brand standards to drive sales.

The ideal candidate combines strong aesthetic instincts, creativity and attention to detail along with practical execution skills and an understanding of consumer behavior.

• Develop and implement visual merchandising guidelines for cafés, ensuring alignment with brand positioning, seasonal campaigns, products and sales priorities.
• Create detailed visual direction for bakery displays, grab & go cases, front counter POS, promotional areas- gift tables, retail shelves, seasonal presentations, and other guest flow touchpoints.
• In partnership with cross-functional teams, establish day‑part merchandising schematics for bakery cases with outlined plan for minimum end of day standards and proposed afternoon re‑bake opportunities.
• Oversee the brand standards of in‑café displays across new café openings, remodels, and seasonal refreshes.
• Conduct weekly café visits to assess visual performance and identify opportunities for optimization.
• Provide clear toolkits, planograms, and visual materials for field and café teams to support consistent execution.
• Work closely with Operations to ensure visual standards are practical, scalable, and operationally sound.
• Collaborate with creative dept on design needs for signage, POP materials, display assets, and seasonal décor.
• Align with R&D and SCM teams to understand upcoming launches and how to highlight key items effectively.
• Support new café visual concepts, merchandising fixtures, and layout enhancements that improve guest engagement and retail performance.
• Collaborate with creative and SCM teams on packaging design, functionality and in‑café execution.
• Partner with brand marketing to integrate visual concepts into broader campaigns and storytelling.
• Propose fresh ideas to elevate the in‑café experience and strengthen brand identity.
• Stay current on industry trends, competitive landscapes, and emerging merchandising techniques.
• Perform other functions as needed.

• At least 3-5 years of experience in visual merchandising or creative, ideally within food & beverage, hospitality, retail, or lifestyle brands.
• Degree in Art, Design or related field, preferred
• Experience with planograms, merchandising tools, and design software (Adobe Creative Suite preferred).
• Photography and design skills for documenting merchandising setups and producing reference materials.
• Strong eye for design, color, composition, and brand storytelling.
• Ability to translate creative concepts into practical, scalable multi‑unit solutions.
• Understanding of marketing campaign development and brand strategy.
• Excellent communication and presentation skills; able to guide/provide direction.
• Comfortable working in a fast‑paced environment and traveling to café locations as needed.
• Balance of strong strategic thinking and flawless execution
• Flexible, adaptive, upbeat, open and visible work style portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast‑paced, ever‑changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high‑performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self‑motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays as per company policy
• High Performance Culture