North American Director of Sales

Job Title: North American Director of Sales

Company: eDist (posted via Top Dog HR)

Location: Upper Saddle River, New Jersey

Job Type: Full-time

Compensation: $105,000–$130,000 base (DOE) + target incentive 15–20%+

Reports To: Chief Operating Officer

eDist is a fast‑growing Platform‑as‑a‑Service (PaaS) company that helps B2B organizations buy, sell, and support subscription software and companion hardware ’re on the verge of launching the newest release of our PaaS, which will unlock powerful new capabilities for our existing partner ecosystem and attract many new partners and vendors. This next chapter includes expanding our platform, entering new verticals, and preparing the organization for future global growth and pre‑IPO readiness.

Historically known as the leading value‑added distributor in speech recognition and healthcare (including Dragon solutions and companion hardware like professional microphones), we now operate as a modern revenue platform—supporting VARs, corporate resellers, referral partners, and direct customers across the U.S., Canada, and the Caribbean. With distribution centers in New Jersey and Canada, we combine strong operational execution with high‑touch professional services such as training, implementation, project management, and advanced technical support.

eDist is a stable, well‑funded, non‑seasonal growth company headquartered in Bonita Springs, Florida, where teams work onsite, collaborate closely with all locations, and enjoy doing meaningful work with top healthcare B2B brands.

The North American Director of Sales is a senior leadership role responsible for driving predictable, scalable revenue growth across all sales channels within eDist’s evolving Revenue Operations (Rev Ops) framework. Reporting directly to the COO, you will own the performance and optimization of the entire revenue lifecycle—from initial lead qualification through closed‑won, customer handoff, adoption, renewal, and expansion.

You’ll work cross‑functionally with Marketing, Customer Success, Professional Services, Rev Ops, and Finance to maintain a unified, data‑driven revenue engine supported by shared KPIs, operational rigor, and clean CRM data. This role is ideal for a leader who thrives at the intersection of strategy, execution, analytics, and channel management—and who is ready to help elevate the sales organization to an enterprise‑grade, highly predictable function that can support eDist’s growth and future global expansion.

• Build and execute an integrated North American sales strategy aligned with eDist’s growth plan and Rev Ops maturity roadmap.
• Lead all non‑executive sales functions and establish a unified operating rhythm (pipeline reviews, performance reviews, QBRs).
• Set clear expectations, accountability models, and performance standards across all sales channels.
• Develop and optimize the existing sales team; hire, onboard, and manage a growing sales force.
• Ensure larger opportunities closed by senior team members are fully executed and expanded for maximum revenue penetration.
• Lead the creation of commission and incentive plans and ensure dashboards and CRM reporting reflect them.

• Own the performance of the full revenue lifecycle:
  Lead → MQL → SAL → SQL → Opportunity → Closed Won → Handoff → Adoption → Renewal/Expansion.
• Partner with Marketing to define and govern SAL/SLA agreements and lead scoring/routing rules.
• Partner with Customer Success and Professional Services to improve sales‑to‑delivery handoff quality and expansion pipeline visibility.
• Co‑own CRM lifecycle stages, data architecture, and object associations with Rev Ops.

• Lead the forecasting process with a target variance of