Product Manager eCommerce; Marketing

Join to apply for the Product Manager eCommerce (Marketing) role at Freshpet

We’re looking for a Product Manager (eCommerce) to lead efforts across the entire customer lifecycle: acquisition, activation, retention, loyalty, and churn prevention.

You’ll drive the roadmap of the Freshpet DTC business with a focus on building, testing, iterating, and scaling what works. You’ll collaborate closely with engineering, design, and marketing to build seamless, high-converting experiences and deepen customer engagement.

• Lead product development across the DTC funnel - from onboarding and checkout to post-purchase retention and churn reduction
• Own retention mechanics and experimentation infrastructure across checkout, onboarding, account management, churn mitigation logic and A/B tests
• Own and prioritize a roadmap focused on key KPIs such as Retention, Conversion, and LTV
• Collaborate cross-functionally on sprint planning, discovery, and delivery
• Partner with stakeholder, design and engineering on A/B tests across key lifecycle touchpoints
• Define and communicate performance metrics and experiment outcomes to business leaders to inform strategy and prioritization
• Run user research and dive into analytics to uncover behavior patterns and opportunities
• Weigh tradeoffs between speed, user experience, and engineering constraints
• Champion a culture of continuous learning through experimentation, user insights, and rapid iteration

• 5+ years of product management experience, ideally in a DTC subscription or eCommerce business
• Hands-on experience with growth loops, user segmentation, and retention strategies
• Comfortable with both qualitative research and digging into data
• Strong communicator who works well with engineering and design teams
• Experience with Shopify and tools like Ordergroove, Klaviyo, or Segment is a plus