Sr Mgr, National Media Analytics

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

As Senior Manager, National Media Analytics, you will shape how Bayer measures, understands, and optimizes national media performance across the portfolio. In this high-impact individual contributor role, you will turn complex data into clear insights that guide brand, channel, and investment decisions. Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes.

• Lead Media Measurement Strategy;
• Advance national media measurement frameworks aligned with UMM and forecasting systems;
• Set enterprise measurement standards across TV, connected TV, social, search, You Tube, and programmatic media;
• Improve reporting automation and consistency to accelerate insight generation;
• Proactively address data quality, integration, and measurement risks across the media ecosystem;

• Turn Insights into Growth;
• Turn performance analyses into forward-looking recommendations that improve business outcomes;
• Partner with strategy and activation teams to optimize media against brand and business objectives.
• Synthesize cross-channel insights into a clear view of performance, risks, and opportunities.
• Bring timely, actionable strategic recommendations to senior leaders;

• Shape Executive Decisions;
• Develop executive-ready performance narratives for reporting cycles and business reviews;
• Create a trusted, consistent view of performance for key stakeholders.
• Influence planning, allocation, and investment decisions through data-driven recommendations;
• Connect media performance to enterprise goals, commercial outcomes, and portfolio priorities;

• Collaborate Across the Business;
• Serve as a key connector across Media, Brand, Finance, and Analytics teams;
• Translate measurement insights into practical planning and execution guidance;
• Collaborate with retail analytics teams to deliver connected full-funnel insights;
• Drive alignment and adoption of enterprise measurement practices;

• Build the Future of Measurement;
• Continuously improve measurement methods, tools, and analytical processes;
• Apply emerging data sources and analytics capabilities to deepen measurement impact;
• Promote best practices in insight generation, storytelling, and executive communication;
• Build team capability through analytical rigor, consistency, and strong decision support.

Bayer seeks an incumbent who possesses the following:

• Bachelor’s degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field.
• Deep experience across national media channels, including television, connected TV, social, search, programmatic, and digital video.
• Proven ability to translate advanced measurement outputs, including MMM/UMM, attribution, and forecasting, into clear business recommendations and media investment decisions.
• Demonstrated success shaping media investment strategy, optimization priorities, and performance assessment approaches.
• Strong track record of influencing cross-functional stakeholders across Marketing, Media, Finance, and Analytics functions.
• Experience…