Lead OU Tech Partner, North America

Location: Warren

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Lead Operating Unit Tech Partner North America is accountable for the regional Marketing Technology (Mar Tech) portfolio and ecosystem. Partnering with the Chief Marketing Officer and Category Heads, the role owns the end-to-end agenda across strategy, investment, architecture, delivery, adoption, ROI and value realization. This leader will be a key contributor to our growth agenda. We are looking for someone with a passion for consumer insights, marketing and technology.  

Reporting to the Head of Digital and Technology North America, the role will independently partner with Marketing, Category, Data & AI, Commercial and global product teams to shape priorities, make trade-offs and represent Digital & Technology in senior forums. It will translate business strategy into an integrated Mar Tech roadmap spanning platforms, data, content, media and measurement to enable personalized experiences, eCommerce activation, compliant first-party data, effective investment, generative AI search optimization (GEO) and connected consumer, shopper, retailer and healthcare professional touchpoints.

This requires a strategic, commercially minded and creative technology leader with expertise in Mar Tech, consumer data, analytics and digital activation. Working through influence in a matrix setup, the role will balance alignment to Haleon’s global strategy, platforms and synergies with maximizing North America value. A test-and-learn mindset will turn emerging AI and digital capabilities into practical solutions and measurable results.

Role Responsibilities End-to-end Mar Tech portfolio strategy, architecture & delivery

Partner with the CMO, Category Heads and their teams to own the North America Mar Tech strategy and portfolio, linking digital, data, AI and content investments to brand growth, consumer engagement, eCommerce and marketing effectiveness.

Balance Haleon’s global Digital & Technology strategy, platforms, standards and synergies with North America growth priorities and market opportunities; ensure our decision-making is consumer-centric

Maintain a prioritized roadmap and target architecture across experience platforms, personalization, CRM, consent, first-party data, automation, content, media technology, GEO, analytics and measurement.

Lead priority initiatives from strategy and business case through architecture, launch, adoption, operating model and benefits realization, partnering across business, product, data, agency, legal, privacy and cyber security teams.

Advance first-party data, audience activation and marketing measurement capabilities, including segmentation, marketing mix modelling, incrementality testing and performance insight.

Define portfolio KPIs and partner with Data & Analytics to improve data quality, governance and delivery against business outcomes.

Data, governance, risk and compliance

Ensure…