Senior Strategist

At Kyra, we’re leading the future of creator marketing—where data, creativity, technology and AI converge to empower creators and drive business impact for the world’s most ambitious brands. Kyra is a full-service, AI-powered, global influencer marketing agency, helping global enterprise brands like H&M, L’Oreal and Amazon connect authentically with audiences through culturally resonant content. With $15M in Series A funding, our flagship proprietary tech platform, Kyra Platform, facilitates our team to deliver this at scale, driving strategic impact with guaranteed performance.

As a Senior Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact—focused on one of our top beauty clients. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across Tik Tok, Instagram, You Tube, and beyond.

You’ll collaborate closely with Client Solutions, Creative, Talent, Paid Media, and Business Development to deliver campaigns that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.

Strategic Campaign Development

• Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

• Write high-quality briefs and strategic decks that inspire both clients and creators

Insights, Data & Measurement Strategy

• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs

• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

Trend Forecasting & Cultural Analysis

• Lead cultural listening, market research, and platform trend tracking within the beauty category

• Translate emerging insights into actionable campaign ideas and brand opportunities

• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

Client Engagement & Strategic Advisory

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions

• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback

• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

Strategy Experience in the Creator Space

• 5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand

• Deep knowledge of platform behaviours, content formats, and the creator economy across Tik Tok, Instagram, and You Tube

Beauty Industry Fluency

• Strong grasp of beauty trends, consumer personas, and how content performs across the beauty funnel

• Able to translate brand identities into authentic, scroll-stopping creator content

Data-Driven Thinking

• Comfortable working with performance metrics, audience data, and platform insights

• Ability to structure frameworks, make data actionable, and present performance narratives clearly

️ Creative & Commercial Acumen

• Exceptional brief-writing, storytelling, and presentation skills

• Strong client presence with the ability to articulate ideas confidently and drive strategy forward

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure

• Experience owning strategy across multiple live campaigns and strategic touchpoints

• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

Support

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