Product Marketing Manager-IPD

Responsibilities

• Lead development of product marketing plans and deliverables, including behavior-based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims, to support launches, drive adoption, and accelerate growth across key markets
• Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions
• Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management
• Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance
• Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion
• Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance
• Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards.
• Manage product marketing timelines and workflows to maintain alignment with business priorities

• Associates degree
• 3–5 years of experience in product marketing or a closely related role
• Exceptional writing, editing, and storytelling skills
• Strong grasp of core product marketing principles, including:
• Customer personas, behavior-based segmentation, and targeting
• Insight generation, brand positioning statements, and benefit ladders
• Creative briefs and messaging frameworks
• Differentiated marketing claims
• Proficiency with content management systems (CMS) and digital publishing tools

• Annual Bonus
• Potential Discretionary LTI Bonus
• Vehicle use/mileage reimbursement
• Medical coverage