Marketing Director

Overview

Join to apply for the Marketing Director role at Berkley Specialty Excess (a Berkley Company).

The company is an equal opportunity employer.

We are a specialty insurance company in start-up mode, building a modern, agile, and client-focused business. As we continue to grow, we are looking for a hands-on, strategic Director of Marketing to lead the development of our marketing function. This role offers the opportunity to build marketing capabilities from the ground up, establish our brand in the market, and drive the strategy that will fuel our growth.

• The Director of Marketing will be the company’s first marketing hire, responsible for setting strategy while executing critical marketing initiatives.
• Define brand identity, tone, and voice, ensuring consistent and differentiated positioning in the marketplace.
• Partner with corporate marketing and external agencies; initially operate as a one-person department with potential to build and manage a team as the company grows.

• Unique opportunity to be the founding marketing leader and define the company’s brand and strategy.
• High visibility role with direct access to senior leadership and influence on company growth.
• Opportunity to shape and scale the marketing team over time.
• Dynamic, entrepreneurial environment backed by the resources of a larger organization.

• Develop and own the overall marketing strategy aligned with business objectives.
• Define and articulate the company’s brand identity, tone, and voice, ensuring consistency across channels.
• Establish market positioning and differentiation strategies to elevate visibility in the specialty insurance sector.

• Launch and manage campaigns across digital, email, and traditional channels to generate awareness, leads, and engagement.
• Oversee email marketing and nurture programs to support business development and relationship building.
• Produce marketing collateral, thought leadership content, and product marketing content.
• Collaborate with corporate marketing and external agencies to deliver creative assets, media, and campaigns.

• Define marketing KPIs and report on performance to leadership.
• Use data-driven insights to refine strategies and optimize campaign results.
• Identify new opportunities to expand marketing reach and impact.

• Serve as the company’s marketing expert and advisor to leadership.
• Build out marketing infrastructure, processes, and vendor relationships.
• Recruit, manage, and mentor a marketing team as the function expands.

• 10+ years of progressive marketing experience, with a track record of developing and executing integrated strategies.
• Demonstrated success in defining brand strategy, tone, and voice in a B2B or professional services context.
• Strong hands-on expertise in email marketing and digital channels.
• B2B marketing experience required; insurance or financial services industry experience strongly preferred.
• Proven ability to operate independently in a start-up or entrepreneurial environment.
• Strong project management and communication skills; ability to influence at the executive level.
• Experience leading teams or managing direct reports; comfortable growing into a people leadership role.

• Bachelor’s Degree in marketing, communications, or a related field required.

Sponsorship not Offered for this Role

• Base Salary Range: $130,000 – $140,000
• Eligible to participate in annual discretionary bonus.
• Benefits:
  Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.

The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

The application window for this role is estimated to be open through January 30, 2026, but may be extended, if necessary; please submit your application as soon as possible prior to January 30, 2026.