Social Media Marketing Specialist

Social Media Marketing Specialist

Watt Wheels LLC

Industry: E-Bike Sales & Service

Job Type: Full-Time

Watt Wheels LLC is seeking a creative, driven, and results-oriented Social Media Marketing Specialist to lead our social media presence and help grow the Watt Wheels brand.

This role will be responsible for developing and executing social media strategies that increase brand awareness, customer engagement, store traffic, and sales. The ideal candidate understands how to create compelling content, build a local audience, and turn social media attention into measurable business results.

A strong preference will be given to candidates with experience launching the social media and marketing presence of a new location for an established or successful business.

• Develop and execute social media marketing strategies across platforms such as Instagram, Facebook, Tik Tok, and other relevant channels.
• Create engaging content that showcases e-bikes, products, services, promotions, events, and the Watt Wheels brand.
• Manage the company's social media accounts and maintain a consistent brand voice.
• Plan and maintain a content calendar aligned with business goals and promotions.
• Create and coordinate photos, videos, reels, stories, and other social media content.
• Build and grow a local social media following and customer community.
• Develop campaigns designed to increase store traffic, leads, engagement, and sales
  .
• Monitor social media trends and identify opportunities to increase reach and engagement.
• Respond to comments, messages, and customer interactions professionally and promptly.
• Track social media performance and provide regular reporting on engagement, audience growth, leads, and other key metrics.
• Collaborate with management and store staff to develop content that highlights the customer experience.
• Support grand openings, local events, promotions, partnerships, and other marketing initiatives.
• Help establish and strengthen Watt Wheels' presence in the local community.

• Minimum 2 years of social media marketing or digital marketing experience.
• Demonstrated experience managing professional or business social media accounts.
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Strong creative skills with an eye for compelling visual content.
• Ability to manage multiple projects, deadlines, and priorities.
• Comfortable working independently and taking ownership of marketing initiatives.
• Strong understanding of social media analytics and performance metrics.

• Experience launching the social media/marketing presence for a new location of an established or successful business.
• Experience with retail, automotive, powersports, bicycles, e-bikes, or other consumer products.
• Experience creating short-form video content for Tik Tok, Instagram Reels, and similar platforms.
• Experience with paid social media advertising.
• Experience growing a local audience and generating in-store traffic through digital marketing.
• Familiarity with tools such as Canva, Meta Business Suite, Google Analytics, or similar platforms.

We're looking for someone who is more than a social media poster. The ideal candidate knows how to build a local brand from the ground up
, create content people actually want to engage with, and use social media to generate real business results.

Someone who has successfully helped launch a new location, build a following, and drive awareness for an established business would be an especially strong fit.