Brand Manager, Commercialization Health & Wellness

Salary Range

$ - $

All Compensation Will Be Determined Commensurate With Demonstrated Experience.

Senior Brand Manager Commercialization – Health & Wellness, Qunol

Location:

Pinebrook, NJ

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Senior Brand Manager Commercialization, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About The Job

• Serve as the commercialization leader for new product launches, translating innovation into winning go-to-market plans through strategic positioning, pricing, channel strategy, launch execution, and customer and consumer activation.
• Bring science-backed wellness solutions to consumers, empowering them to age well and live healthier, more active lives.
• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice — embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities

• Lead commercialization strategy and go-to-market execution for new product launches across the brand portfolio.
• Translate innovation concepts into actionable launch plans that drive growth and market success.
• Leverage consumer, customer, market, and competitive insights to inform commercialization strategies.
• Define product positioning, pricing, target audience, channel strategy, and launch objectives.
• Develop compelling messaging, packaging, claims, and activation plans that resonate with consumers.
• Create customer sell-in strategies and channel-specific programs to drive distribution, awareness, and trial.
• Lead cross-functional teams and align key stakeholders across Brand, Sales, Marketing, Regulatory, Supply Chain, and Finance to ensure launch readiness.
• Monitor launch performance, optimize execution, and apply learnings to improve future commercialization initiatives and best practices.

About You

• 7+ years of experience in Brand Management, Commercialization, Innovation, Product Marketing, or related roles
• Proven track record leading commercialization of new product launches within a brand portfolio
• Strong understanding of go-to-market strategy, including positioning, pricing, channel strategy, consumer activation, and launch planning
• Ability to translate strategy and insights into clear, actionable plans
• Demonstrated ability to work cross-functionally and influence without direct authority
• Strong commercial mindset with attention to both brand equity and business performance
• Experience partnering across Innovation, Sales, Marketing, Regulatory, Operations, and Finance teams
• Strong analytical skills with experience leveraging consumer, market, and syndicated data to inform business decisions
• Experience with Nielsen, Circana, consumer research, and customer or category analytics
• Preferred:
  Experience in CPG, dietary supplements, health & wellness

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest…