Associate Director of NovoCare Consumer Social and Digital Marketing

Location: Plainsboro

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers.

We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position The Associate Director, Novo Care Consumer Social & Digital Marketing is responsible for translating the Novo Care consumer strategy into high-quality social and digital marketing execution. The role leads the development, approval, activation and ongoing optimization of consumer-facing content and promotional marketing across Novo Care social and digital channels. Working closely with brand, Omnichannel, CRM, Novo Care App & Web, Medical, Legal, Regulatory, Compliance, agencies and Insights & Analytics, this individual will ensure consumer messaging is effectively pulled through from strategy into market.

A major focus of the role is building a scalable and responsive content model that can support the pace of consumer marketing in a regulated environment. This includes developing tactical plans, creating and adapting promotional content, managing approval and trafficking processes, monitoring performance and continuously improving execution based on consumer response and marketing results.

This is a hands-on role for a strong consumer marketer who combines sound marketing judgment with the ability to get work into market. Success means creating relevant, compliant and effective Novo Care consumer marketing, improving the speed and quality of content execution, and continuously strengthening performance through disciplined measurement and test-and-learn. Relationships Reports to the Director, Novo Care Brand, Platform & Membership.

Individual-contributor role with no direct reports; manages agency and creator partners and the Novo Care social and digital content budget. Works daily with Omnichannel (media planning and buying, channel infrastructure), brand consumer marketing teams, CRM & Lifecycle Engagement, the Novo Care App & Web Business Owner, the Customer Experience & Conversion team, medical, legal and regulatory review partners, Insights & Analytics and Corporate Communications.

Essential Functions Novo Care  Consumer Marketing Management:
Support the development and execution of Novo Care consumer marketing objectives across social and digital channels, translating the broader Novo Care strategy into clear activation priorities that build awareness, engagement and connection to the Novo Care experience.

Social & Digital Content Planning and Execution:
Develop and execute a nimble content model for Novo Care social and digital marketing, informed by consumer insights, cultural and platform trends, performance data and the needs of the broader Novo Care ecosystem.

Tactical Planning and Activation:
Lead the development of social and digital tactical plans, working…