Marketing Automation Campaign Delivery Manager, Salesforce Marketing Cloud

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:$91,000 - $145,600 USDTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Marketing Automation & Campaign Delivery team is responsible for the execution, optimization, and governance of customer marketing campaigns across digital channels. The team partners closely with Marketing Strategy, Analytics, Creative, Data, and Technology teams to deliver personalized customer communications s role is focused on Salesforce Marketing Cloud campaign delivery and marketing automation, including audience activation, journey orchestration, personalization, testing, quality assurance, and campaign optimization.

The successful candidate will help drive operational excellence while supporting the delivery of targeted customer experiences across email and other emerging digital channels.

The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.

Depth & Scope:

Leads the configuration of assigned campaign configuration and journey build

Develops and configures sender/e-mail profile configuration

Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals

Structures Journey decision splits

Develops and configures Journey updates/modifications and version control of active campaigns

Develops and configures dynamic content, including Personalization requirements

Develops and configures messaging/activities across channels and associate defined sender/delivery profile

Performs on-going QA & platform health checklist tasks

Participates in campaign optimization sessions and support analysis of campaign performance

Configures A/B tests and present the results for marketing campaigns

Configures and measures campaign optimizations

Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices

Partners with creative teams and build reusable content blocks

Leads the configuration of Personalization requirements

Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives

Utilizes strong project management skills to drive initiatives from conception to completion within established timelines

Education

Experience:

Undergraduate degree and/or equivalent relevant experience.
3+ years of Salesforce experience or similar marketing automation experience.

Solid understanding of marketing campaign concepts and best practices

Ability to analyze and interpret marketing data to provide optimization insights

Proficient understanding of data structures and relational…