Associate Marketing Director

We are seeking an Associate Marketing Director to play a key leadership role in developing and executing marketing strategies that drive business growth, brand awareness, and audience engagement. You will partner cross-functionally with sales, product, and editorial teams to lead integrated campaigns, ensure consistent brand messaging, and deliver measurable results across multiple platforms and channels.

• Lead the planning and execution of integrated, multi-channel marketing campaigns designed to achieve business growth, audience engagement, and brand awareness goals.
• Use AI tools to accelerate market research, competitive analysis, content development, campaign optimization, and performance reporting — embedding AI-native practices across the marketing function.
• Partner with sales and product teams to develop marketing strategies that drive lead generation, customer engagement, and revenue growth.
• Identify market trends, audience insights, and competitive intelligence to inform strategic decisions and sharpen positioning across campaigns and channels.
• Oversee digital marketing initiatives including SEO, SEM, social media, and email, ensuring programs are data-driven, on-brand, and continuously optimized.
• Manage the development of creative assets, messaging, and content to ensure alignment with brand guidelines across all touchpoints.
• Analyze campaign performance metrics and translate data into actionable insights that improve future strategy and execution.
• Manage marketing budgets, ensuring projects are delivered on time, within scope, and with clear accountability for ROI.
• Mentor and develop marketing team members, providing guidance, setting high expectations, and fostering a culture of growth and performance.
• Collaborate with internal and external stakeholders to align marketing activities with organizational objectives.
• Represent the marketing function in cross-functional meetings and strategic planning sessions, serving as a credible and influential voice for the team.

• 7 or more years of progressive marketing experience with at least 3 years in a leadership role and a proven track record of delivering integrated marketing strategies that drive measurable business outcomes.
• AI-native mindset. Actively use tools such as ChatGPT, Claude, or AI-powered marketing platforms to improve how you research, plan, create, and optimize — and build these practices into your team’s operations.
• Strong digital marketing expertise including social media, SEO and SEM, email marketing, and analytics platforms.
• Proven ability to analyze campaign data, interpret audience and market insights, and make confident, data-driven decisions.
• Excellent leadership and communication skills, with experience managing cross-functional relationships and influencing at multiple levels of the organization.
• Experience managing marketing budgets and delivering programs on time and within scope in a fast-paced environment.
• Builder and standard-setter — create clarity, raise the bar for your team, and hold yourself accountable for outcomes.
• Life sciences, healthcare, or B2B media experience a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.

Candidates should be prepared to discuss how they are currently leveraging AI in their marketing leadership work. This includes:

• Specific tools in active use and how they are integrated into campaign planning, content development, competitive research, or performance analysis.
• How AI has improved the speed, quality, or scale of marketing output at the team or function level.
• Approach to evaluating, adopting, and embedding new AI tools across a marketing team.
• Examples of AI-driven marketing…