Senior Marketing Specialist

Overview

Senior Marketing Specialist supports and executes strategic marketing initiatives across digital, print, and event channels to drive engagement, lead generation, and brand awareness. This hands‑on role requires strong campaign execution skills, creativity, and the ability to analyze performance data to optimize marketing efforts.

• Plan, execute, and optimize integrated marketing campaigns across email, social media, paid media, and other digital platforms.
• Collaborate with marketing managers and directors to develop strategies that drive audience growth and customer engagement.
• Create compelling marketing content and assets, including emails, landing pages, social posts, and promotional materials.
• Track campaign performance and analyze key metrics to provide insights and recommendations for optimization.
• Manage marketing calendars, timelines, and workflows to ensure timely and accurate delivery of initiatives.
• Support event marketing efforts, including registration campaigns, promotional materials, and on‑site engagement.
• Partner with sales, product, and editorial teams to ensure cohesive messaging and alignment with business goals.
• Stay informed on industry trends and recommend new tools, tactics, and strategies to enhance marketing effectiveness.
• Mentor and provide guidance to junior marketing team members when needed.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–6 years of marketing experience, preferably in a fast‑paced media, publishing, or B2B environment.
• Strong understanding of digital marketing channels including email, social, SEO, and paid media.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Proficiency with marketing tools and platforms such as Hub Spot, Salesforce, Google Analytics, or similar.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional organizational and project management skills.
• Ability to manage multiple priorities and deadlines effectively.
• Collaborative team player with a proactive, solutions‑oriented mindset.
• Proficiency in AI‑powered tools and platforms (e.g., ChatGPT, Jasper, Midjourney, Copilot) and ability to leverage AI to enhance content creation, campaign optimization, and workflow efficiency.

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through Optum Rx
• Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with Pet Assure
• Norton Life Lock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company‑paid Short‑Term and Long‑Term Disability
• Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
• Supplemental Aflac coverage:
  Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through Benefit Hub

Compensation Range: $60,000 – $65,000 per year, depending on qualifications. Eligible for an annual company bonus program or commission incentive based on role.

MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.